The brand objective is to create a brand characters that embodies their new product line in Vietnam.
Planning & Execution
To embody their new product line in Vietnam, we've conceived O'Food Neighborhood—a captivating concept featuring five unique brand characters. Each character is intricately designed with its own compelling story and distinctive traits, perfectly aligned with a specific product within the lineup. This approach not only adds depth to the brand's identity but also establishes a strong connection between the characters and their corresponding products, enhancing brand recognition and customer engagement.