Personnel:
Chief Global Officer, Managing Director, APACCaroline Hsu
Branches/ Affil. :
Global Headquarters: San Jose (Silicon Valley); Europe Headquarters: London;
Asia Headquarters: Hong Kong;
Other offices:
Greater China: Hong Kong, Beijing, Shanghai, Shenzhen, Taipei
North Asia: Tokyo, Seoul
Southeast Asia: Singapore, Kuala Lumpur, Jakarta, Bangkok
Affiliates in Asia Pacific countries: Australia, India, Philippines, Vietnam
Year Established:
1996
Founded in Silicon Valley in 1987, The Hoffman Agency is an integrated communications consultancy that helps technology clients solve hard business problems. In 1996, we became the first US technology specialist to launch in Asia.
Our focus is on multimarket solutions, with specialization in complex fields like semiconductors. Key to our success is a collaborative working style underpinned by a single P&L operating model, and the professional diversity of our staff, whose experience spans in-house marcomms, media, digital and agency.
We believe the story is always there and that even the most technical of companies has something interesting and relatable to share with the world. One of our key principles is that these stories must be told in human terms. We have been named SABRE APAC Technology Agency of the Year four times — in 2019, 2021, 2022 and 2023.
Disciplines
Integrated Marketing Communications specializing in Technology and B2B Technology sectors covering: Content Marketing, Media Relations, Brand Consulting/Strategy/Reputation, Crisis Communications , Event Marketing, Data Analytics, SEO/SEM (Technology, B2B Technology)
THE HOFFMAN AGENCY (REGIONAL) - Awards Won (10)
| Award Show |
Award |
Category |
Campaign Name |
Year |
| SABRE Awards Asia Pacific 2023 |
The Tech Agency of the Year |
|
|
2023 |
| SABRE Awards Asia Pacific 2022 |
|
The Tech Agency of the Year |
|
2022 |
| SABRE Awards Asia Pacific 2021 |
The Tech Agency of the Year |
|
|
2021 |
| PR Asia Awards 2020 |
Greater China PR consultancy of the Year (Finalist) |
|
|
2020 |
| SABRE Awards Asia Pacific 2020 |
The Tech Agency of the Year (Finalist) |
|
|
2020 |
| SABRE Awards Asia Pacific 2019 |
The Tech Agency of the Year |
|
|
2019 |
| Marketing Magazine's PR Asia Awards 2019 |
Bronze in PR Agency of the Year |
|
|
2019 |
| SABRE Awards Asia Pacific 2018 |
The Tech Agency of the Year (Finalist) |
|
|
2018 |
| Marketing Magazine's PR Asia Awards 2018 |
Greater China PR Consultancy of the Year (Finalist) |
|
|
2018 |
| Marketing Magazine's PR Asia Awards 2018 |
Japan Agency of the Year (Finalist) |
|
|
2018 |
THE HOFFMAN AGENCY (REGIONAL) Work
(Total:
8
Awarded:
0)
| Brand: |
Big Hit Entertainment
|
| Sector: |
Media & Telecommunications
|
| Brand: |
Crypto.com
|
| Sector: |
Financial Services
|
| Brand: |
THAIFEX - World of food
|
| Sector: |
Food
|
| Brand: |
Uber
|
| Sector: |
Automotive
,
Transport, Travel & Leisure
|
| Brand: |
Cheung Kong Graduate School of Business
|
| Sector: |
Media & Telecommunications
,
Financial Services
|
| Brand: |
Wearable IoT World
|
| Sector: |
Technology
|
THE HOFFMAN AGENCY (REGIONAL) Case Studies
(8)
|
Uber
|
| Brand: |
Uber
|
| Key Objective: |
|
|
Crypto.com
|
| Brand: |
Crypto.com
|
| Key Objective: |
Brand – Launch/Reposition
,
Brand - Awareness
,
Drive Online Traffic
|
Major Brands
(49)
Consumer Technology Association