STRATEGIC PUBLIC RELATIONS GROUP

Regional, Hong Kong
Discipline: Communications and PR (Consumer, Corporate, Financial, Government, Healthcare, Property, Technology, Travel), Event Marketing, Marketing Services, Sales Promotion, Social Media

Contact Info:

STRATEGIC PUBLIC RELATIONS GROUP
24th Floor, Admiralty Centre 1
18 Harcourt Road
Hong Kong
Tel: +852 2527 0490
Fax: +852 2114 4948

Personnel:

Chairman

Richard Tsang

Executive Director

Eveline Wan

Branches/ Affil. :

Member Company: Hong Kong, Beijing, Shanghai, Guangzhou, Taipei, Singapore, Kuala Lumpur, Sydney
Affiliates Network: Belgium, Brazil, Canada, Finland, France, Germany, India, Indonesia, Italy, Japan, Korea, Mexico, Mongolia, New Zealand, Philippines, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, Thailand, UAE, UK, USA

Year Established:

1995

No Of Employees:

250
Awarded Campaigns
Total Campaigns (85)
SPRG is one of the largest public relations networks in Asia Pacific and the largest public relations consultancy in Hong Kong. It has 18 offices and a JV in Hong Kong. With affiliates around the world, SPRG can help clients access 165 cities globally. Indicative of SPRG’s diverse yet exceptional corporate communications capabilities, it advises clients on public, investor, government relations, corporate and marketing communications, issues and crisis communication management, event management and digital marketing, as well as provides media and presentation skills training, design and content creation, and editorial support.
STRATEGIC PUBLIC RELATIONS GROUP - Awards Won (110)
Award Show Award Category Campaign Name Year
Marketing Magazine Marketing and Communication Leader Marketing and Communication Leader 2024
China International Public Relations Association Bronze Public Welfare Communication 2024
The Stevie Awards - The Asia-Pacific Stevie® Awards Bronze Innovation in Marketing, Brand Development 2024
The Stevie Awards - The Asia-Pacific Stevie® Awards Bronze Innovation in Marketing, Brand Renovation/Re-Branding 2024
Hong Kong Institute of Marketing - HKIM Market Leadership Award 2023/2024 Market Leadership Award in the PR industry Market Leadership Award 2024
Agency fo Volunteer Service - Hong Kong Volunteer Award Certificate of Appreciation Hong Kong Volunteer Award 2024
Hong Kong Institute of Marketing - HKIM Market Leadership Award 2022/2023 Fellow Member of HKIM Fellowship Conferment Ceremony 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Gold Healthcare Award 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Gold Best Use of Social Media 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Silver Public Sector Award 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Silver Sustainability Award 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Silver Corporate Branding 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Silver Best PR-Led Integrated Award 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Silver Best Use of Content 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Bronze Consumer Launch Award B2C 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Bronze Technology Award 2023
PR News - Platinum PR Awards Winner Investor Relations 2023
The Stevie Awards -International Business Awards Gold Stevie Public Relations Agency of the Year in Asia, Australia and New Zealand 2023
The Stevie Awards -International Business Awards Gold Public Relations Agency of the Year in Asia (China, Japan and Korea) 2023
The Stevie Awards -International Business Awards Silver Communications or PR Campaign of the Year - Financial Services & Investor Relations 2023
The Hong Kong Productivity Council - Happy Organization Label Scheme Happy Company 2023
Enterprise Asia - Linchpin of Asia Awards 2023 Pharmaceutical / Healthcare 2023
Enterprise Asia - Linchpin of Asia Awards 2023 Food & Beverage (F&B) 2023
The Stevie Awards - The Asia-Pacific Stevie® Awards Bronze Innovation in Media Relations 2023
The Stevie Awards - The Asia-Pacific Stevie® Awards Gold Innovation in Investor Relations 2023
Hong Kong Institute of Marketing Market Leadership Award in the PR industry Market Leadership Award 2023
The Hong Kong Council of Social Services Caring Company 5+ Caring Company 2023
The Hong Kong Council of Social Services Caring Company 15+ Caring Company 2023
The Hong Kong Council of Social Services Caring Company 15+ Caring Company 2023
The Hong Kong Council of Social Services Caring Company 15+ Caring Company 2023
The Hong Kong Council of Social Services Caring Company 15+ Caring Company 2023
PRovoke Media WINNER Greater China Consultancy of the Year 2023
The Gold Standard Awards 2023 WINNER Multi-Market Consultancy of the Year 2023
Adgully ImageXX SILVER Best Use of Content 2023
Agency Reporter Stakes Awards SILVER Technology Unravelling the AI Enigma 2023
China Digital Media Awards BRONZE Industry Excellence Category: Food/Confectionary/Restaurant California Almonds: + Almonds, + Radiance 2023
Exchange4media (IPRCCA) GOLD Most Innovative use of Content Marketing 2023
Exchange4media (IPRCCA) SILVER Most Innovative Storytelling in PR in Digital Age 2023
PRCA Awards WINNER Entertainment Sector 2023
PRCA Awards WINNER Most Innovative Storytelling in PR in Digital Age 2023
Tiger Roar Awards BRONZE Integrated Marketing Hennessy V.S.O.P 2023 Brand Relaunch Campaign 2023
Tiger Roar Awards SILVER Social Media Marketing McDelivery 2022 FIFA Campaign 2023
PR Awards Asia-Pacific BRONZE Best Brand Strategy Johnnie Walker FY23 Trademark Integrated Campaign 2023
PR Awards India SILVER Arts, Entertainment & Media; Media Relations 2023
PR Awards Asia Winner Asia-Pacific PR Consultancy of the Year 2022
PR Awards Asia Silver Integrated Marketing Sony New Category Product Launch Campaign 2022
PR Awards Asia Gold Greater China PR Campaign of the Year Sony New Category Product Launch Campaign 2022
PRWeek Global Winner Best Agency in Asia Pacific 2022
The Stevie Awards - International Business Awards Gold Public Relations Agency of the Year in Asia, Australia and New Zealand 2022
The Stevie Awards - International Business Awards Silver Public Relations Agency of the Year in Asia (China, Japan and Korea) 2022
The Stevie Awards - International Business Awards Gold Communications or PR Campaign of the Year - Food & Beverage 2022
The Stevie Awards - International Business Awards Silver Communications or PR Campaign of the Year - Food & Beverage 2022
The Stevie Awards - International Business Awards Silver Communications or PR Campaign of the Year - Social Media Focused 2022
The Stevie Awards - International Business Awards Bronze Communications or PR Campaign of the Year - Food & Beverage 2022
The Stevie Awards - International Business Awards Bronze Communications or PR Campaign of the Year - Financial Services & Investor Relations 2022
The Stevie Awards - International Business Awards Bronze Communications or PR Campaign of the Year - Integration of Traditional and New Media 2022
The Hong Kong Productivity Council Happy Company 2022
The Stevie Awards - The Asia-Pacific Stevie® Awards Gold Stevie Innovation in Investor Relations 2022
The Hong Kong Council of Social Services Caring Company 5 Caring Company 2022
The Hong Kong Council of Social Services Caring Company 15+ Caring Company 2022
Public Relations and Communication Association (PRCA) Malaysia - Malaysia PR Awards (MPRA) Gold Healthcare Award 2021
Public Relations and Communication Association (PRCA) Malaysia - Malaysia PR Awards (MPRA) Silver Consumer Launch Award 2021
The Stevie Awards - International Business Awards Gold Public Relations Agency of the Year in Asia, Australia and New Zealand 2021
The Stevie Awards - International Business Awards Gold Public Relations Agency of the Year in Asia (China, Japan and Korea) 2021
The Stevie Awards - International Business Awards Gold Marketing 2021
The Stevie Awards - International Business Awards Gold Marketing Campaign of the Year - Real Estate 2021
The Stevie Awards - International Business Awards Gold Integrated Mobile Experience 2021
The Stevie Awards - International Business Awards Gold Communications or PR Campaign of the Year - Financial Services & Investor Relations 2021
The Stevie Awards - International Business Awards Silver Communications or PR Campaign of the Year - Media Relations 2021
The Stevie Awards - International Business Awards Silver Communications or PR Campaign of the Year - Community Engagement 2021
The Stevie Awards - International Business Awards Silver Experimental & Innovation 2021
The Stevie Awards - International Business Awards Silver Communications or PR Campaign of the Year - Financial Services & Investor Relations 2021
The Stevie Awards - International Business Awards Bronze Company of the Year - Real Estate – Large 2021
The Stevie Awards - International Business Awards Bronze Communications or PR Campaign of the Year - Financial Services & Investor Relations 2021
PR News - Platinum PR Awards Honourable Mentions Investor Relations 2021
PR News - Platinum PR Awards Honourable Mentions Investor Relations 2021
Marketing - PR Awards 2021 Bronze Best PR Campaign – Public Awareness 2021
The Hong Kong Productivity Council - Happy Organization Label Scheme Happy Company 2021
Young Entrepreneur Development Council - School-Company-Partnership Program Best Performance of School-Company Partnership 2021
Marketing - MARKies Award 2021 Gold Best Use of Integrated Media 2021
Hong Kong Awards for Environmental Excellence - Wastewi$e Label Class of Excellence 2021
The Hong Kong General Chamber of Small and Medium Business - Partner Employer Award Excellent Corporate Recognition 2020
Mandatory Provident Fund Scheme Authority - Good MPF Employer Award e-Contribution Award and MPF Support Award 2020
Hong Kong Committee for UNICEF - Say Yes To Breastfeeding Inclusive Organisation Breastfeeding Friendly Workplace 2020
PublicAffairsAsia - The Gold Standard Awards Winner Social Media Communications 2020
PublicAffairsAsia - The Gold Standard Awards Winner NGO Engagement 2020
The Stevie Awards - International Business Awards Gold Stevie Public Relations Agency of the Year in Asia, Australia and New Zealand 2020
The Stevie Awards - International Business Awards Gold Stevie Financial Services & Investor Relations 2020
The Stevie Awards - International Business Awards Silver Stevie Social Media Focused 2020
PR News - Platinum PR Awards Winner Best Use of Social Media, Multi-Platform 2020
PR News - Platinum PR Awards Honorable Mentions Government and Regulator Relations / Investor Relations 2020
PR News - Platinum PR Awards Honorable Mentions Government and Regulator Relations / Investor Relations 2020
The International Communications Consultancy Organisation (ICCO) - ICCO Digital Awards 2020 Winner Best Social Media Campaign 2020
PRovoke Media - IN2SABRE Awards Asia-Pacific Certificates Of Excellence Best Use Of Asian Social Platforms 2020
The Stevie Awards - The Asia-Pacific Stevie® Awards Gold Stevie Innovation in Investor Relations 2020
The Stevie Awards - The Asia-Pacific Stevie® Awards Bronze Award Innovation in Investor Relations 2020
Marketing - Marketing PR Awards 2020 Gold Award Best PR Campaign – Food and Beverage 2020
Hong Kong Institute of Marketing - HKIM Market Leadership Award 2019/2020 Market Leadership Award Enterprise Market Leadership Awards 2020
The Stevie Awards - International Business Awards Gold Stevie Public Relations Agency of the Year in Asia, Australia and New Zealand 2020
The Stevie Awards - International Business Awards Gold Stevie Financial Services & Investor Relations 2020
The Stevie Awards - International Business Awards Silver Stevie Social Media Focused 2020
PR News - Platinum PR Awards Winner Best Use of Social Media, Multi-Platform 2020
PR News - Platinum PR Awards Honorable Mentions Government and Regulator Relations / Investor Relations 2020
PR News - Platinum PR Awards Honorable Mentions Government and Regulator Relations / Investor Relations 2020
The International Communications Consultancy Organisation (ICCO) - ICCO Digital Awards 2020 Winner Best Social Media Campaign 2020
PRovoke Media - IN2SABRE Awards Asia-Pacific Certificates Of Excellence Best Use Of Asian Social Platforms 2020
The Stevie Awards - The Asia-Pacific Stevie® Awards Gold Stevie Innovation in Investor Relations 2020
The Stevie Awards - The Asia-Pacific Stevie® Awards Bronze Award Innovation in Investor Relations 2020
Marketing - Marketing PR Awards 2020 Gold Award Best PR Campaign – Food and Beverage 2020
Hong Kong Institute of Marketing - HKIM Market Leadership Award 2019/2020 Market Leadership Award Enterprise Market Leadership Awards 2020
STRATEGIC PUBLIC RELATIONS GROUP Work (Total: 85 Awarded: 0)
Brand: PUMA
Sector: Public Services & Non-Profit Organizations , Retail
Brand: ESR
Sector: Public Services & Non-Profit Organizations , Financial Services
Brand: Discovery Networks
Sector: Public Services & Non-Profit Organizations , Miscellaneous
Brand: Emperor Group
Sector: Public Services & Non-Profit Organizations , Miscellaneous
Brand: Medialink
Sector: Public Services & Non-Profit Organizations , Miscellaneous
Brand: MBO Cinemas
Sector: Public Services & Non-Profit Organizations , Miscellaneous
STRATEGIC PUBLIC RELATIONS GROUP Case Studies (19)
Listing Ceremony
Brand: ESR
Key Objective: Brand – Launch/Reposition , Brand - Awareness , Brand - Loyalty , Customer Acquisition , Customer Retention , Event Promotion , Increase Sales , Increase Market Share , Product Launch
Calitravelog Southeast Asia Anchor Campaign
Brand: PUMA
Key Objective: Brand – Launch/Reposition , Customer Retention , Product Launch , Brand - Awareness , Increase Market Share , Brand - Loyalty , Customer Acquisition , Increase Sales
Curiosity Report
Brand: Merck KGaA
Key Objective: Event Promotion

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team