Dentsu reports modest 0.2% growth in Q1 organic revenue led by strong Japan ...

CXM struggles with double-digit declines globally, while media services provide ...

WPP Media: How did one of the world’s biggest comms ...

LePub Singapore appoints Penny Sadlier as MD, makes five ...

Publicis dominates latest global new-business media league

Max will revert to HBO Max after two years

5 hours ago

Dentsu reports modest 0.2% growth in Q1 organic revenue led by strong Japan ...

CXM struggles with double-digit declines globally, while media services provide steady growth.

9 hours ago

WPP Media: How did one of the world’s biggest comms ...

OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.

10 hours ago

LePub Singapore appoints Penny Sadlier as MD, makes ...

EXCLUSIVE: Sadlier's role expands within Publicis, and her leadership is bolstered with five key hires, including creative heavyweights from Ogilvy and MullenLowe.

9 hours ago

Publicis dominates latest global new-business media ...

Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.

11 hours ago

Max will revert to HBO Max after two years

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and criticism.

1 day ago

GroupM restructures across Asia, Indonesia leadership impacted

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

11 hours ago

Why brands have to be out and proud about the planet

As the industry gears up for Cannes Lions, Paul Mottram urges brands across Asia to listen closely to consumer voices and respond decisively to the growing demands for action on climate change.

1 day ago

Lululemon hands media account to GroupM in key ...

The business was won from Havas after a competitive pitch.

2 days ago

'We need to disrupt ourselves before we’re ...

The CMO's MO: As Zespri’s global marketing lead, KokHwee Ng talks about how the brand is balancing record growth, sustainability, and emotional storytelling to win in a crowded market.

1 day ago

Creative agency shake-up at WPP: Grey to move into ...

Grey will split from AKQA as part of the move.

2 days ago

TBWA’s newly appointed chief AI officer on why 'AI ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.

2 days ago

Breaking walled gardens: Why RedNote and Alibaba ...

As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate Xiaohongshu with Taobao and Tmall amid an increasingly competitive ecommerce landscape in China.

3 days ago

ChatGPT, conversational AI and the shift from ...

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.

3 days ago

Can HK food-delivery app Keeta's cash-burning blitz ...

BRAND HEALTH CHECK: In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with aggressive discounts and bold tactics. But is its cash-burning spree and rapid rise sustainable, or is a crash inevitable?

Agency Report Cards 2024

1 day ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Agency Report Card 2024: DDB

A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.

2 days ago

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.

3 days ago

Agency Report Card 2024: BBDO

Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.

Creative Minds

Apr 25, 2025

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

Apr 17, 2025

Creative Minds: Anthony Cassidy is waiting for a ...

The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.

Apr 10, 2025

Creative Minds: Nuno Alves believes creativity is ...

With previous stints at Restaurants Brands International, Coca-Cola, and Landor, Nuno Alves believes his creative best is yet to come.

Apr 2, 2025

Creative Minds: How Defri Dwipaputra stumbled into ...

Dentsu Indonesia's ECD found his career path altered when a chance opportunity to create graphics for a famous artist in 2008 led him to the industry.

The Work

2 days ago

Nissan launches 90s-inspired video game ahead of Formula E race in Tokyo

Dark Horses collaborated with illustrator Kentaro Yoshida and Electric Studios to create the game.

May 8, 2025

How a cute fishball turned its frown upside down

For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.

May 7, 2025

Heineken trusts Korean football fans with keys to unmanned bars

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

May 6, 2025

Worried about using the AI-favoured em dash? Consider this alt symbol

Australia-based agency Cocogun has cheekily introduced the ‘am dash’ as a replacement for the em dash which is quickly becoming a symbol of AI-powered writing and content creation.

May 2, 2025

A new campaign gives dignity to Vietnam's unsung heroes

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Apr 15, 2025
Jakarta

Campaign Spotlight Indonesia 2025

Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.

May 27, 2025
Marina Bay Sands

Campaign360 2025 Singapore

Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.

May 12, 2025
Bangkok

MediaWorks 2025

MediaWorks 2025 Returns to Bangkok from 12-14 May

May 27, 2025
Singapore

Women Leading Change Awards 2025

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.

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