Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and ...

PHD tops September media rankings, Publicis soars

Tech On Me: Apple Intelligence could change the face of ...

Exit player zero: A creative director’s brush with ...

2 days ago

Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

3 days ago

PHD tops September media rankings, Publicis soars

PHD's recent win of Universal Beijing Resort helped the agency hold on to the top spot in APAC, while Publicis' wins of Nestlé and Lego have led to the network's rise.

2 days ago

Tech On Me: Apple Intelligence could change the ...

But what does it mean for brand marketers and how can they adapt?

2 days ago

Exit player zero: A creative director’s brush with ...

When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.

2 days ago

Zenyum's APAC CMO steps down

Bassam Abdel-Rahman is leaving the smile cosmetics company after a four-year tenure. Joining as an advisor in 2019, he rose through the ranks to become CMO in 2023.

2 days ago

Asia-Pacific Power List 2024: Robin Liu, Miniso

Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.

3 days ago

Tencent and Iqiyi lead China's streaming revolution

A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.

2 days ago

Head into the weekend with this week's moves and wins

Catch up on the Rocket Agency, Billups, TBWA Hakuhodo, Dentsu, McDonald’s Philippines, M&C Saatchi, Amplify and more, in our weekly roundup.

3 days ago

What CMOs can learn from the fight against Google’s ...

The DOJ is taking on Google. Bench Media's Ori Gold writes why marketing and CMOs can't ignore this fight.

2 days ago

Pinterest unveils AI-fueled ad tools

The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.

4 days ago

Unpacking Indonesian shoppers' views on experiential...

With over 80% of event enthusiasts in Indonesia demanding authentic connections and social media fueling the desire for shareable moments, the stakes—and opportunities for brands—have never been higher.

4 days ago

Neil Patel on redefining search, and why content is ...

With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.

4 days ago

Stagwell named global lead for creative campaigns ...

The partnership hands remits to five Stagwell agencies.

Oct 1, 2024

GUT expands into Asia with new Singapore office

The agency's tenth office, which now establishes GUT as a global creative network, will be led by MD Jessica Davey, formerly of MediaMonks.

The CMO's MO

Sep 12, 2024

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

Aug 13, 2024

The CMO's MO: HSBC's Cheuk Shum on why he's going ...

"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.

Jul 10, 2024

The CMO's MO: Alice Au thinks the marketing funnel ...

Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.

Jun 3, 2024

The CMO's MO: Southern Cross' Regan Savage on ...

Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.

Agency Report Cards 2023

Aug 6, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Mar 27, 2024

Agency Report Card 2023: AKQA

The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.

Mar 27, 2024

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

Mar 27, 2024

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

The Work

2 days ago

Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia

The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.

3 days ago

You never know when you might need your favourite sauce

Kunnid, a Northeastern Thai sauce brand, introduces itself to Bangkok with the suggestion that your favourite small-time sauce can provide instant comfort.

4 days ago

Pantene taps in ancient Chinese art in new campaign

A miracle in three minutes or perpetuating age-old pressures? Decoding Pantene's message in the latest spot.

Sep 26, 2024

How that Netflix noise sells Burger King in Korea

AD SHORTS: Independent agency Innored partnered with Netflix to borrow it's 'ta-dum' sound to market Burger King's 'du-tum' (thick) burger.

Sep 25, 2024

Anchor claims whole milk is king in new spots

In a campaign by TBWA New Zealand, influencers including Olympian shot-putter Valerie Adams, dancer Lance Savali, and Popeye join the cause of making whole milk great again.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Jul 26, 2024
Virtual, APAC

[Virtual] Kantar BrandZ 2024 Most Valuable ...

Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market

Aug 8, 2024
Virtual

Best Places to Work Asia-Pacific 2024

We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!

Sep 19, 2024
Virtual

40 under 40 2024

Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.

Dec 10, 2024
The Ritz Carlton Millenia

Asia-Pacific Agency of the Year Awards 2024

Celebrating the achievements of the marcom industry

PARTNER CONTENT

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BY PR NEWSWIRE