Tech On Me: The potential winners and losers of a Google break-up
With a possible break-up of the tech giant's businesses on the cards, we examine ...
With a possible break-up of the tech giant's businesses on the cards, we examine the potential winners and losers in the fight for the future of digital advertising.
Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.
Landor's APAC president Lulu Raghavan says one's brand can make up to a third of the total value of a company.
The agency will lead full-funnel media strategy for DuluxGroup's brands, with campaigns already live across Australia. This and more, in our weekly round-up of people moves and account wins.
Meet Spikes Asia 2025's newly-appointed director as she chats about the new event format, revised award categories, her love of travel and more.
Costello's rare ability to simplify the world of data and technology for OMD’s clients and people is a testament to her rapid growth trajectory.
As ID bridging gains traction as a potential replacement for third-party cookies, concerns over transparency, privacy, and fraud risk are mounting within the industry. Campaign explores.
The job eliminations were focused in the French holding company’s media division.
UK-based role reports to global CEO Guy Marks.
Parent company Vivendi declined to provide the agency’s organic growth figure.
The agency not only led the metal tally but also defended its Grand Effie win last year. See the full winners list and photos from the event here.
SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?
Bang in the middle of Single's Day shopping bonanza, JD finds itself embroiled in a dual controversy with a comedian fallout and withdrawal rumours.
Meta recently showed off its prototype for holographic AR glasses and is betting on them being transformational for brands and users. Will this be a revolutionary step for AR or it is it just another hype cycle?
Drawing submissions from over four continents, these awards invite you to showcase your imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
The digital experience was created by RGA UK.
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
Blending practical driving with a chase of adrenaline, the new ad by GMSV takes viewers on a joyride through the bustling streets of one of Australia’s busiest cities to the freedom of the open road.
The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.
Finally, a delivery service that understands that ordering food shouldn't require a degree in advanced couponing.
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market
We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!
Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.
Celebrating the achievements of the marcom industry
Havas’ Meaningful Brands global report demonstrates how brands can meet shifting consumer expectations
Whatever your sport, nothing rivals the thrill and excitement of watching it live. And thanks to advances in technology, you can watch it whenever and wherever you want – even at 30,000ft or miles at sea. This is great news for fans and the brands trying to reach them.
Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd
The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.