Tech On Me: APAC tech leaders says it's business as usual after Google's cookie ...
This week, I speak to APAC tech leaders about Google deciding not to end cookies. ...
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1 day ago
Tech On Me: APAC tech leaders says it's business as usual after Google's cookie ...
This week, I speak to APAC tech leaders about Google deciding not to end cookies. Plus, Meta's new challenge against OpenAI, and Kakao's founder arrest among other tech headlines in the region.
1 day ago
Publicis Groupe to acquire creator marketing agency ...
The acquisition marks Publicis Groupe’s most significant move into the creator marketing space to date.
1 day ago
Ferrero appoints McCann Worldgroup to Kinder and ...
The multinational said the review had resulted in 'new partners to support its global creative initiatives'.
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1 day ago
JCDecaux grows 'above expectations' in H1 2024
All geographies showed positive organic growth, including Asia-Pacific. The gradual recovery of activity in China, which remained well below pre-Covid levels, continued with a double-digit organic revenue growth rate.
2 days ago
Creative Minds: FCB's Alan Jones and Angelo An on ...
The duo shares their journey from chipping concrete and retail jobs to creating award-winning campaigns, and thriving best in undisturbed harmony.
2 days ago
'Read this ad with your nose': The state of scent marketing
Scent is increasingly being used by brands as a way to experiment with multi-sensorial concepts. Campaign explores how marketers can use scent effectively without causing too much of a stink.
1 day ago
Catch up on the week's moves and wins
News from Google, FCB, Pizza Hut, GumGum, BMF, Oblong Creative, Sandpiper, PepsiCo, and more in our weekly collection of people moves and account wins.
1 day ago
The evolving OTT landscape in APAC
With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.
1 day ago
Haymarket’s inaugural Global Impact Report reveals ...
Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.
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2 days ago
Google promotes Sanjay Gupta to president for APAC
Gupta, formerly the country head and vice president for Google India, will succeed Scott Beaumont, who announced his retirement yesterday after nearly 16 years with the tech giant.
The Information
2 days ago
Cannes Lions and Warc owner Ascential to be ...
Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.
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3 days ago
Alphabet beats Q2 earnings predictions
The tech giant and parent of Google has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”
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2 days ago
How brands can edge out competition with bold ...
From generating emotional engagement to real time measurement, a new report by iProspect outlines the ways in which brands can enhance their storytelling capabilities in today’s dynamic media environment.
2 days ago
160over90 appointed cultural marketing partner for ...
EXCLUSIVE: Set to occur from July 11 to August 3, 2025, the championships are anticipated to feature more than 2,500 athletes from the 210 national member federations of World Aquatics.
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3 days ago
Google abandons cookies plan: APAC experts weigh in
Google's decision to backtrack on removing cookies has left the ad industry in a tailspin. As the dust settles, Campaign speaks to industry experts to find out how marketers can cope with the latest news.
Top 50 Brands
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Jul 12, 2024
Southeast’s Asia’s top 50 brands 2024
Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.
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Jun 20, 2024
Vietnam’s top 50 brands
See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
Jun 19, 2024
Indonesia's top 50 brands
See why Shopee tops the Indonesian list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
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Jun 19, 2024
The Philippines' top 50 brands
Online retailers, digital wallets, tech or e-commerce giants—check out which brand earned the coveted top spot for exceptional consumer experience in our research with Milieu Insight.
Agency Report Cards 2023
Jul 8, 2024
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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The Information
Jul 8, 2024
Agency Report Card 2023: Wunderman Thompson
As the curtain falls on a year of connected customer experiences, integrated communications, and business growth, Wunderman Thompson, now part of VML, embraces a fresh chapter. With new leadership at the helm, they set sail toward a brighter future.
The Information
Jul 7, 2024
Agency Report Card 2023: Wieden+Kennedy
Having opened offices in Singapore and Seoul in 2023, the agency’s uniquely creative style has gained traction by securing local clients.
The Information
Jul 5, 2024
Agency Report Card 2023: Wavemaker
With a sharp ascent to the top spot in Campaign’s Media rankings for 2023, Wavemaker had a solid year of performance even amidst an uncertain economic landscape.
The Work
2 days ago
Alibaba's AI-powered tribute to female athletes shines at Olympics premiere
The eight-minute long film is poignant, tear-jerking, inspiring, and one of Ad Nut's favourite picks of the year yet.
Jul 22, 2024
NRMA Insurance rebrands with a promise to help
Developed in partnership with Accenture Song, the campaign features a fresh cover of The Beatles' 'Help!' by The Murlocs, introduces a new visual identity, and underscores the importance of community support.
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Jul 21, 2024
Apple’s ad follows 'underdogs' to Thailand to please client demands
Work casts Apple’s products as integral characters.
Jul 21, 2024
Why an Australian whisky wants to take down Canada’s Olympians
Coastal Stone Whisky, with some help from a Canadian creative, is actually targeting Canadian Club whisky
Jul 21, 2024
Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'
The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Tag: Content everywhere, all at once
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
![[Virtual] Kantar BrandZ 2024 Most Valuable Southeast Asian Brands](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fGroup+3+(1).png&h=268&w=401&q=100&v=20170226&c=1)
Jul 26, 2024
[Virtual] Kantar BrandZ 2024 Most Valuable ...
Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market
Aug 8, 2024
Best Places to Work Asia-Pacific 2024
We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!
Sep 19, 2024
40 under 40 2024
Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.
Nov 18, 2024
Asia-Pacific Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
PARTNER CONTENT
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PROMOTED
4 days ago
How CTV can benefit all brands, big and small
Bringing connected TV (CTV) into the mix offers marketers in APAC an unprecedented opportunity to maximise the impact of their investments across the funnel — from awareness to lead conversion, says StackAdapt’s Liam McCarten.
PROMOTED
Jul 16, 2024
Do more with conversations: Measuring the value of ...
We hear from Meta’s regional director of marketing science Kishore Parthasarathy on how to translate messaging campaigns into real business outcomes.
PROMOTED
Jul 11, 2024
Are traditional metrics like viewability and clicks ...
In an increasingly complex digital-first media environment, metrics that track attention are enhancing traditional measures in meeting the needs of marketers and agencies looking to demonstrate effectiveness and ROI.
PROMOTED
Jul 15, 2024
How can executives lead a smooth AI transformation?
Insights from new WE Communications research on the AI expectations gap.
Most Read
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BY PR NEWSWIRE