Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back ...
The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and ...
The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.
PHD's recent win of Universal Beijing Resort helped the agency hold on to the top spot in APAC, while Publicis' wins of Nestlé and Lego have led to the network's rise.
But what does it mean for brand marketers and how can they adapt?
When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.
The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.
Bassam Abdel-Rahman is leaving the smile cosmetics company after a four-year tenure. Joining as an advisor in 2019, he rose through the ranks to become CMO in 2023.
Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.
A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.
Catch up on the Rocket Agency, Billups, TBWA Hakuhodo, Dentsu, McDonald’s Philippines, M&C Saatchi, Amplify and more, in our weekly roundup.
The DOJ is taking on Google. Bench Media's Ori Gold writes why marketing and CMOs can't ignore this fight.
The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.
With over 80% of event enthusiasts in Indonesia demanding authentic connections and social media fueling the desire for shareable moments, the stakes—and opportunities for brands—have never been higher.
With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.
The partnership hands remits to five Stagwell agencies.
The agency's tenth office, which now establishes GUT as a global creative network, will be led by MD Jessica Davey, formerly of MediaMonks.
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.
Kunnid, a Northeastern Thai sauce brand, introduces itself to Bangkok with the suggestion that your favourite small-time sauce can provide instant comfort.
A miracle in three minutes or perpetuating age-old pressures? Decoding Pantene's message in the latest spot.
AD SHORTS: Independent agency Innored partnered with Netflix to borrow it's 'ta-dum' sound to market Burger King's 'du-tum' (thick) burger.
In a campaign by TBWA New Zealand, influencers including Olympian shot-putter Valerie Adams, dancer Lance Savali, and Popeye join the cause of making whole milk great again.
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market
We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!
Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.
Celebrating the achievements of the marcom industry
The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.
For any brand looking to turn a bold idea into a lasting legacy, the answer lies in transforming ideas into experiences that people will talk about for years to come.
Omnichannel strategies and effectively harnessing the power of data are key to winning the APAC market for consumer brands, according to a new whitepaper from Ekimetrics
A recent report on AI in the workplace from Microsoft and LinkedIn demonstrates how marketers can harness its powers to increase efficiency and create better communication for their audience.