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AOY Insights: How Publicis Groupe arrived at a ...
Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind its success.
Lift Off: How Google’s Generative AI can give you ...
Google’s Head of Creative Works, Southeast Asia Joe Braithwaite demonstrates how Google’s AI powered suite of products can help rapidly launch a new brand, while addressing some of the questions and challenges surrounding the growth of generative AI.
AOY Insights: How Leo Burnett Vietnam’s commitment ...
With Vietnam grappling with an economic slowdown and clients reducing ad spends, Leo Burnett pursued a contrarian strategy that yielded strong results.
How Atomic 212° is forging a brave new path for ...
We find out what it takes for rapidly growing independent media agency Atomic 212° to thrive in the evolving world of media agencies, competing against conglomerates and tough economic conditions for marketers.
Google VP shares how brands can turn YT viewers ...
Launched to capitalise on the boom in video commerce in Southeast Asia (SEA), YouTube Shopping helps shrink the marketing funnel, laying down a seamless path to purchase.
AOY Insights: How iProspect Taiwan bagged top ...
The Taiwan office of iProspect has embraced full funnel strategies and a data and AI-powered approach to position itself better for a hybrid future
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