Matthew Keegan
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Thailand's Top 50 brands 2025
See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional research with Pureprofile.
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Preparing for the open agentic web: What brands ...
As AI agents and answer engines reshape how people search and interact online, brands are rethinking web design, SEO, and measurement for a new era of dual human and machine audiences.
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EssenceMediacom tops June's APAC media rankings for ...
Spark Foundry takes second place, powered by its Shanghai General Motors win, while Accenture Song, Assembly, and Brainlabs make notable new entries.
Inside the first global benchmark for AI creativity ...
As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large language models.
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From loud and proud to lost and quiet? The ...
As rainbow logos vanish and corporate sponsorships dwindle, Pride 2025 reveals a new era of caution and introspection for brands navigating political pressure and demands for authenticity.
Why adland pros are becoming creators themselves
As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.
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