Partner Content
AOY Insights: How Publicis Groupe arrived at a dominant position across disciplines in Taiwan
Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind its success.
Lift Off: How Google’s Generative AI can give you an edge for your next brand launch
Google’s Head of Creative Works, Southeast Asia Joe Braithwaite demonstrates how Google’s AI powered suite of products can help rapidly launch a new brand, while addressing some of the questions and challenges surrounding the growth of generative AI.
AOY Insights: How Leo Burnett Vietnam’s commitment to greatness helped it excel
With Vietnam grappling with an economic slowdown and clients reducing ad spends, Leo Burnett pursued a contrarian strategy that yielded strong results.
How Atomic 212° is forging a brave new path for independent agencies
We find out what it takes for rapidly growing independent media agency Atomic 212° to thrive in the evolving world of media agencies, competing against conglomerates and tough economic conditions for marketers.
Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA
Launched to capitalise on the boom in video commerce in Southeast Asia (SEA), YouTube Shopping helps shrink the marketing funnel, laying down a seamless path to purchase.
Pubmatic partners with ReneVerse to deliver programmatic immersive in-game ads
A strategic collaboration between ad tech leader PubMatic and in-game product placement specialist ReneVerse aims to provide more effective, less intrusive ad solutions aimed at gamers.
AOY Insights: How iProspect Taiwan bagged top honours by rewriting the script on transformation
The Taiwan office of iProspect has embraced full funnel strategies and a data and AI-powered approach to position itself better for a hybrid future
How apps across APAC are engineering maximum revenue from every ad impression
Can machine learning enabled bidding minimise the need for manual adjustments and drive better economics for advertisers and developers to create a more streamlined mobile advertising ecosystem?
AOY Insights: How unboxing creative helped Dentsu Creative China expand its remit as a partner to brands
We decode the new DNA at Dentsu Creative China which ended the year with an impressive award tally including Greater China AOY and Content Marketing Agency of the Year.
How programmatic digital out-of-home can help capture the attention of Chinese travellers
Brands can benefit from the ongoing surge in global tourism driven by travellers from China by relying more heavily on an integrated strategy anchored around programmatic digital-out-of-home says Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media
Mission possible: Four steps to make marketing teams more effective
Marketers discuss the steps they are taking to optimise marketing effectiveness based on research from TikTok and Ipsos.
Beyond Black Friday: How Asia’s biggest shopping day 11.11 has transformed global ecommerce
Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.
Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok
Creating multiple executions of high quality advertising has never been easier for brands on TikTok, thanks to Symphony, a generative AI powered product suite, and TikTok One — an aggregator that provides access to a wide range of creative partners.
How to take the guesswork out of Ramadan marketing in Malaysia
Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.
Campaign for social audio app Buz ropes in Southeast Asian celebrities for a more vocal world
A new campaign for Buz, a leading audio based social app leverages celebrities from across key Southeast Asian markets to highlight its ability to facilitate connections.
The Rise of the Change Makers — responding to permacrises with resilience, optimism and control
Havas’ Meaningful Brands global report demonstrates how brands can meet shifting consumer expectations
Brands scale new heights with live sport on-board
Whatever your sport, nothing rivals the thrill and excitement of watching it live. And thanks to advances in technology, you can watch it whenever and wherever you want – even at 30,000ft or miles at sea. This is great news for fans and the brands trying to reach them.
How the right audience data can future-proof your marketing strategy
Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd
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YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform
The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.
6 ways a brand idea can turn into an unforgettable experience
For any brand looking to turn a bold idea into a lasting legacy, the answer lies in transforming ideas into experiences that people will talk about for years to come.
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