Cathy Li

The 11.11 Debrief: Obliterating sales records
Nov 27, 2014
Mudit Jaju

The 11.11 Debrief: Obliterating sales records

Single's Day underscores that e-commerce is a global tour de force. Brands need to plan for these events as part of their strategy in both emerging and established markets, according to MEC analysts.

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