The Work: The latest from the world of commercial creativity
Olympics and Paralympics 2024 round-up: Watch the ads
Campaign takes a look at the ads around the Olympic and Paralympic Games Paris 2024.
Alibaba's AI-powered tribute to female athletes shines at Olympics premiere
The eight-minute long film is poignant, tear-jerking, inspiring, and one of Ad Nut's favourite picks of the year yet.
NRMA Insurance rebrands with a promise to help
Developed in partnership with Accenture Song, the campaign features a fresh cover of The Beatles' 'Help!' by The Murlocs, introduces a new visual identity, and underscores the importance of community support.
Why an Australian whisky wants to take down Canada’s Olympians
Coastal Stone Whisky, with some help from a Canadian creative, is actually targeting Canadian Club whisky
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Apple’s ad follows 'underdogs' to Thailand to please client demands
Work casts Apple’s products as integral characters.
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Samsung creates AI tool for Dutch basketball team at Olympics
The tool was created by Cheil Worldwide.
Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'
The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.
Call for submissions: Do you want to be featured in Creative Minds?
Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.
Toyota's compelling new campaign shines a spotlight on Asian athletes
Toyota and Dentsu Singapore champion Asian athletes aiming for global glory, embodying the spirit of making the impossible possible.
The latest Deadpool trailer is actually a (subliminal) Heinz ad
The campaign by Rethink and Maximum Effort was inspired by Deadpool's ketchup-red outfit and Wolverine's mustard yellow one.
AnalogFolk turns male creative leaders into women in provocative campaign
'Jane Hegarty', 'Davina Droga' and 'Nelly Leonard' feature in AnalogFolk's diversity drive.
Pizza Hut becomes ‘official sponsor of dominoes’
The campaign was created by Iris Worldwide.
Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores
The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.
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Olympics and Paralympics 2024 round-up: Watch the ads
Campaign dives into the best ads from the 2024 Olympic and Paralympic Games.
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AAMI targets 'athletes in the making' in insurance campaign
The unique challenge of kids pretending to be their favourite sports heroes is accurately and endearingly captured in this film by Ogilvy Australia.
Change the Ref urges international adoption of US kids plagued by gun violence
The nonprofit’s latest campaign, Save us from the USA, targets international citizens to raise awareness for lack of gun violence reform in the U.S.
'Sport is stranger than fiction': Meet the unlikely stars in The Monkeys campaign
Top Australian sports retailer Rebel unearths the most inspiring sports stories you have probably never heard of.
Samsung’s new global campaign taps travel bug to highlight Galaxy photo features
The work by BBH Singapore shows how new AI features in the Galaxy S24 like 'circle to search' turn travel photos into mobile tools.
Coca-Cola focuses on hugs in Olympics ad
The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.
Laid-off creatives strike a nerve with comedic #OpenToWork film
Feeling the stress of announcing their availability on LinkedIn, a group of creatives banded together to document their experience in a comedic film—and sparked a movement in the process.