The Work: The latest from the world of commercial creativity

Heineken creates beer insurance for accidental spillage during Euro 2024
10 hours ago

Heineken creates beer insurance for accidental spillage during Euro 2024

Campaign also includes free 'Pint-chos' to protect pub-goers from spilled beer.

'Connecting emotion with innovative design': Bugaboo on how it created its global campaign
10 hours ago

'Connecting emotion with innovative design': Bugaboo on how it created its global campaign

Bugaboo disrupted the buggy market when it arrived at the end of the last millennium. Now it is looking to 'make the future brighter'.

IOC launches next phase of Refugee Olympic Team campaign
10 hours ago

IOC launches next phase of Refugee Olympic Team campaign

Campaign has been created with Gravity Road.

Cannes Lions 2024: Must-see Grand Prix winning work this year
17 hours ago

Cannes Lions 2024: Must-see Grand Prix winning work this year

Dive into a week of creativity as we round up the world’s finest Grand Prix-winning ads from the 71st Cannes Lions International Festival of Creativity.

Ineos launches global campaign for Grenadier 4x4
1 day ago

Ineos launches global campaign for Grenadier 4x4

The ad is the first work for the Ineos brand by Wonderhood Studios and Wavemaker.

AIA’s CMO breaks down new campaign that redefines 'health'
1 day ago

AIA’s CMO breaks down new campaign that redefines 'health'

In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.

2024 Cannes Contenders: UltraSuperNew's promising picks
Jun 14, 2024

2024 Cannes Contenders: UltraSuperNew's promising picks

As the race for Cannes heats up, UltraSuperNew's group creative director predicts which campaigns will come out on top.

2024 Cannes Contenders: Dentsu creatives place their bets
Jun 13, 2024

2024 Cannes Contenders: Dentsu creatives place their bets

Dentsu's creative chiefs in Taiwan and Indonesia pick the APAC campaigns that stand a good chance of winning a Lion.

Cannes Contenders: Wolf BKK predicts which campaigns will emerge victorious
Jun 13, 2024

Cannes Contenders: Wolf BKK predicts which campaigns will emerge victorious

Wolf BKK's Torsak Chuenprapar handpicks the campaigns that could win a Lion next week at Cannes.

Cannes Contenders: Ogilvy's purpose-driven and humour predictions
Jun 12, 2024

Cannes Contenders: Ogilvy's purpose-driven and humour predictions

Ahead of Cannes Lions next week, Ogilvy's Reed Collins picks a selection of work that resonates with him the most.

Philips plays spot the difference with lookalike celebs
Jun 12, 2024

Philips plays spot the difference with lookalike celebs

The tongue-in-cheek campaign brushes with fame, Hong Kong celebrities and a dash of dental drama.

When an ad winningly targets the nose, not the eyes
Jun 11, 2024

When an ad winningly targets the nose, not the eyes

Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.

Cannes Contenders: TBWA's handpicked lion-hearted crusaders
Jun 11, 2024

Cannes Contenders: TBWA's handpicked lion-hearted crusaders

In the hunt for the grand prize, TBWA's Peter Khoury reveals his list of APAC campaigns poised for roaring success in the French Riviera next week.

2024 Cannes Contenders: Havas creative leads share their top bets
Jun 10, 2024

2024 Cannes Contenders: Havas creative leads share their top bets

Donevan Chew, chief creative officer of Havas Malaysia and Kenneth Tung, executive creative director at Havas Hong Kong tells us which APAC campaigns are set to win a Lion at Cannes.

Tim Robinson goes full ‘I Think You Should Leave’ in spot for EA’s Skate
Jun 8, 2024

Tim Robinson goes full ‘I Think You Should Leave’ in spot for EA’s Skate

The comedian and skater plays an evil corporate manager in new creative for the highly-anticipated game.

2024 Cannes Contenders: Cheil creative leads share predictions
Jun 7, 2024

2024 Cannes Contenders: Cheil creative leads share predictions

Senior creatives at Cheil from South Korea, China and London choose the APAC-based campaigns that are most likely to win a Lion at Cannes.

From pitch to pint: Heineken campaign sets stakes on knee slides
Jun 7, 2024

From pitch to pint: Heineken campaign sets stakes on knee slides

The campaign by LePub Singapore and Leo Burnett Vietnam rewards fans with discounts based on the length of football stars' knee slides after a goal.

Samsung marks the launch of the new AI TV era
Jun 6, 2024

Samsung marks the launch of the new AI TV era

The electronics giant claims its new TV uses the power of AI to upscale viewers’ passions into immersive viewing adventures.

2024 Cannes Contenders: RGA creative leads share predictions
Jun 6, 2024

2024 Cannes Contenders: RGA creative leads share predictions

Senior creatives in Singapore, Australia and Japan choose the campaigns that are most likely to win a Lion at Cannes.

Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure
Jun 6, 2024

Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure

By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets in India, potential buyers have a chance to win a trip to various destinations.