The Work: The latest from the world of commercial creativity
Lunar New Year goodies: APAC's Year of the Snake campaigns
Presenting our annual roundup of LNY advertising from 2025.
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Walovi embraces Chinese zodiac in LNY campaign
For its Year of the Snake campaign, the Chinese herbal-tea brand prints family names and the Chinese zodiac on limited-edition cans.
Lee Kum Kee launches first-ever global campaign in time for LNY
The maker of Asian sauces and seasonings partners with DDB Group Hong Kong to promote its brand on a global stage.
EY launches global film focusing on next generation
The campaign was created by Fink Different.
Singtel's attempt to reimagine LNY traditions misses the mark
The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.
Snapchat nudges US fans to ‘Find Your Favorites on Snap’ as possible TikTok ban looms
The campaign spotlights personal testimonials from Loren Gray, Avani Gregg and Harry Jowsey.
Vivo Thailand captures the bond between teachers and students
Partnering with Grey Thailand for Teacher’s Day 2025, the campaign illustrates how technology can preserve both cherished moments and the enduring influence teachers have on their students.
Suntory Boss Coffee fuels celeb chef Andy Hearnden
The ANZ campaign from the Japanese coffee brand was created by Its Friday and aims to celebrate ambition and the desire for constant reinvention.
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Remember discmans? Apple's CNY film will take you back
Apple wants you to believe that its 16 Pro is the key to unlocking your inner Spielberg. Michael Gracey, director of The Greatest Showman, puts Apple's claim to the test in this 12-minute festive film.
Creatives pick 2024 work they admire—and are jealous of
Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.
John Wick lookalike goes to battle to sell his car
In this playful campaign for Thai used-car platform Roddonjai, a John Wick-inspired character fights a relentless barrage of online bargain hunters.
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Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups
Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.
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Ad Nut's favourite campaigns of 2024
An animation about death. An anti-smiling movement. A video game with cats. Ad Nut’s most memorable campaigns of the year are a weird, wonderful mix.
Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.
'Yapping Paper' turns Christmas gifts into a cause for paws
This festive season, McCann Worldgroup and SOSD have unveiled festive wrapping paper emblazoned with puppy-dog eyes and wagging tails—complete with adoption calls.
Audi China marketers on launch of new EV brand
In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.
Let's put a smile on that face, says Tourism Fiji
The 'Happy Passports' campaign by Havas shows visitors how hard it is to look sad in a place where 'happiness comes naturally'.
Vanilla Ice is ice cold in hilarious beer campaign
The 90's rapper is back to help New Zealanders show up before their beers blow up in this DB Breweries campaign by Special.
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Brain waves meet horsepower in Audi Vietnam campaign
Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.