The Work: The latest from the world of commercial creativity
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Greenpeace subverts Dove’s ‘Toxic influence’ film and calls out brand for plastic pollution
Campaign coincides with the 20th anniversary of Dove’s 'Real beauty'.
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7UP global brand platform showcases its versatility for alcohol-free cocktails
The campaign was created by VaynerMedia EMEA and the brand platform was made by PR agency Pangolin.
Retirement campaign raises the bar for a life lived well
Ryman, the retirement community’s latest campaign created by M&C Saatchi, invites Australians to embrace the next chapter of their lives with freedom and luxury.
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Amazon Business ad helps Leonardo Da Vinci stay on track with his inventions
The campaign was created by Joint.
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Ask your mates if they’re okay, says timely campaign
Australian suicide-prevention organisation R U OK? releases sobering campaign about the importance of regular check-ins with friends and family.
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Kraft mimics social trends to capture the attention of Zillennials
The social led campaign by Rethink is intended to fit seamlessly into FYP streams.
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McDonald’s Monopoly promo calls on customers to 'power peel' on-pack and in-app
TMS handled main promotional campaign, with supporting ads by Leo Burnett UK.
JLL calls for a workplace revolution in latest campaign
Produced with humour and wit, you can't help but chuckle at some of the absurd office settings the film highlights, many of which we all—for better or worse—have personal experience with.
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Canva’s new brand platform encourages employees to get creative at work
The campaign, Love Your Work, marks Canva’s move from product education into brand building.
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TM taps gen AI to in language-diverse Merdeka campaign
Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.
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Disinfluencer launches crowdfunded disability campaign in Australia
The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia.
ID Mobile taps into football transfer deadline by flagging up customer 'signings'
The campaign was created by Trouble Maker.
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Lurpak spot rocks out over plant-based variant
The work, which featues a heavy metal soundtrack, was made by Wieden & Kennedy London.
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GCash puts disability front and centre in Paralympics campaign
GCash’s campaign with Filipino Paralympic icon Adeline Dumapong confronts the uncomfortable truth that disability inclusion in advertising must be constant, not seasonal.
Barbie launches inclusive brand campaign geared toward parents
The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.
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Powerful rebranding for Inherited Cancers Australia promotes life-saving support
With the help of striking photography from portrait photographer, Nic Walker, Cocogun's rebrand drives clarity and purpose for Inherited Cancers Australia, formerly known as Pink Hope.
Lavazza ad teams up robot with US stars of The Office
The global campaign featuring Steve Carell and John Krasinksi was created in-house.
Burger King Korea unveils ink-redibly tasty new summer campaign
Would you get tattooed in exchange for a Whopper?
Nike follows up on 'Winning isn’t for everyone' for the Paralympics
The spot, narrated by fencer Bebe Vio, posits that getting the Olympics isn’t the end goal—winning is.