The Work: The latest from the world of commercial creativity
'Yapping Paper' turns Christmas gifts into a cause for paws
This festive season, McCann Worldgroup and SOSD have unveiled festive wrapping paper emblazoned with puppy-dog eyes and wagging tails—complete with adoption calls.
Audi China marketers on launch of new EV brand
In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.
Let's put a smile on that face, says Tourism Fiji
The 'Happy Passports' campaign by Havas shows visitors how hard it is to look sad in a place where 'happiness comes naturally'.
Vanilla Ice is ice cold in hilarious beer campaign
The 90's rapper is back to help New Zealanders show up before their beers blow up in this DB Breweries campaign by Special.
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Brain waves meet horsepower in Audi Vietnam campaign
Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.
Publicis recruits Snoop Dogg to celebrate becoming 'number one' holding company
The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.
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Guardian Malaysia wants you to 'own your beautiful' in wellness campaign
The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.
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Shangri-La delivers enchanting film for the young and young-at-heart
The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
Hong Kong's unique spirit: A 'Never Normal' love letter to the city
Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.
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Will you let your children inherit a world without tigers?
A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.
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Beauty brand Dove returns to 2025 Super Bowl
Similar to its 2024 ad, the spot will focus on the issue of low body confidence with younger girls in sports.
'All polish, no punch': Adland reacts to Jaguar’s rebrand
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
Nike honours Rafael Nadal’s career with cinematic film
The campaign is narrated by the brand's co-founder, Phil Knight.
Thai graduates turn the camera on tradition in Apple's latest iPhone campaign
The new 'Shot on iPhone' campaign documents a uniquely Thai phenomenon where graduates transform traditional photography into an art form of joy and self-expression.
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Monopoly Go! encourages friendship in first global campaign
The star-studded campaign features Will Ferrell as Mr. Monopoly.
McDonald’s lights up festive season with ‘satisfying’ Christmas campaign
The campaign was created by Leo Burnett.
Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot
Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.
Nespresso brings snowman and David Beckham together for Christmas
Campaign produced by company co-founded by Beckham.
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The best Christmas ads of 2024 are here
A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.
BWS’ new ad says 'take your time'—even if you’re already late
BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.