Analysis
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Tech On Me: APAC tech leaders says it's business as usual after Google's cookie decision
This week, I speak to APAC tech leaders about Google deciding not to end cookies. Plus, Meta's new challenge against OpenAI, and Kakao's founder arrest among other tech headlines in the region.
Haymarket’s inaugural Global Impact Report reveals sustainability progress
Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.
'Read this ad with your nose': The state of scent marketing
Scent is increasingly being used by brands as a way to experiment with multi-sensorial concepts. Campaign explores how marketers can use scent effectively without causing too much of a stink.
Creative Minds: FCB's Alan Jones and Angelo An on turning pressure into creativity
The duo shares their journey from chipping concrete and retail jobs to creating award-winning campaigns, and thriving best in undisturbed harmony.
Asia-Pacific Power List 2024: Hanks Lee, AS Watson Group
A marketing tour de force with a gift for crafting resonant campaigns, Hanks Lee inspires positive change through strategic and purposeful marketing
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How brands can edge out competition with bold storytelling
From generating emotional engagement to real time measurement, a new report by iProspect outlines the ways in which brands can enhance their storytelling capabilities in today’s dynamic media environment.
Asia-Pacific Power List 2024: Grace Zhu, Mondelez
Steering the marketing team at Mondelez, Zhu has successfully led business growth and brand transformation for brands such as Oreo and Stride in China.
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Google abandons cookies plan: APAC experts weigh in
Google's decision to backtrack on removing cookies has left the ad industry in a tailspin. As the dust settles, Campaign speaks to industry experts to find out how marketers can cope with the latest news.
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Alphabet beats Q2 earnings predictions
The tech giant and parent of Google has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”
Comms head Frank Shaw defends Microsoft after CrowdStrike global outage
The tech company found itself in the hot seat alongside CrowdStrike.
Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends
EXCLUSIVE: Results from an extensive APAC study by Virtue, revealed in advance to Campaign, uncover five cultural codes that are driving Asia’s Gen Z and how brands can tap into them.
FTLife Insurance rebrands, launches new identity with strategic focus on CX
Targeting Mainland China and broader Asian markets, CTF Life's rebranding leverages its association with the renowned Chow Tai Fook Group. Campaign speaks with the brand's CSO on enhancing customer experience through this strategic transformation.
AI will be an 'absolute bloodbath' when it comes to taking marketers’ jobs
With artificial intelligence tools rapidly evolving and industries adapting them into their workflow, people working in the creative and marketing sector are understandably fearful that their jobs may become obsolete.
Asia-Pacific Power List 2024: Gaurav Gupta, Kimberly-Clark Softex
Gupta takes an “outside-in” approach to well-entrenched local brands, leveraging purpose-driven marketing to change social norms while capturing market share.
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Can Netflix scale its advertising business?
In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.
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What the Microsoft-CrowdStrike outage means for brand reputation
Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?
Asia-Pacific Power List 2024: Edward Bell, Cathay Pacific
Soaring to new heights, Bell has navigated the turbulence of the past year with finesse. With a return to profits and brand awareness scores climbing by 16%, the airline's ascent is undeniable.
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Fresh colours, new fonts: Inside Crunchyroll's rebrand
Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.
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Tech On Me: What Disney's leak tells us about tension over gen AI
This week, we cover the hack on Disney's internal communications, how a loophole in TikTok is putting minors at risk, and how workers suffer during Amazon's Prime Day among other tech headlines in the region.
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Arthur Sadoun on defying doubters, Q2 revenue upgrade, ‘very high’ staff bonus pool and Paris Olympics
Publicis CEO talks to Campaign at Q2 results.
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