Analysis
Microsoft's 50th anniversary campaign veers away from nostalgia
The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.
FleishmanHillard's Ryo Kanayama on why traditional PR models are no longer relevant
A year into his role as group president of FleishmanHillard Japan, Kanayama reflects on the shifting needs of Japanese corporations, and why communications is no longer just a support function—but a strategic imperative.
How have the US tariffs impacted the 'big six' holdcos' stock market performance?
Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.
Creative Minds: Nuno Alves believes creativity is less about knowing how to draw and more about strategic problem solving
With previous stints at Restaurants Brands International, Coca-Cola, and Landor, Nuno Alves believes his creative best is yet to come.
Women to Watch 2024: Natalie Lowe, The Orangeblowfish
An independent creative agency leader, Lowe has transformed both her clients' businesses and her own team through impactful work, engaging dialogue, and active industry interaction.
Brands are not choosing agencies as digital-transformation partners: report
Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.
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Havas’ global leaders on smart acquisitions, serious CX, and scaling with intent
EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.
How real is the threat of AI-driven job cuts within PR?
Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?
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No one talks about ads anymore: Have they lost their pop-culture charm?
Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.
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Shortlists revealed for Campaign Global Agency of the Year Awards
APAC is represented by agencies including Special, Atomic 212⁰, and Leo Burnett Taiwan.
Women to Watch 2024: Nana Cao, BBDO
Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.
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EssenceMediacom gains top spot in first APAC media league of the year
OMD and UM are among the top five agencies in the agency table, while independent Nunn Media continues its momentum. Meanwhile, WPP tops the first APAC holding company table.
Women to Watch 2024: Marian Esperanza Magturo, Publicis Media
With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.
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Will AI chatbot advertising disrupt adland?
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.
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Australian agencies voice frustrations with pitch process: report
Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending existing clients in the latest edition of its State of the Pitch report from Trinity P3.
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Agency Report Card 2024: Assembly
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
Agency Report Card 2024: Accenture Song
From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.
Campaign Asia-Pacific's Agency Report Cards 2024 will debut shortly
Campaign Asia-Pacific’s editorial team has conducted the definitive review of the top 25 media and creative agencies across APAC. The in-depth reports will be released shortly—subscribe now for exclusive access to the full analysis and insights.
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Creative Minds: How Defri Dwipaputra stumbled into advertising
Dentsu Indonesia's ECD found his career path altered when a chance opportunity to create graphics for a famous artist in 2008 led him to the industry.
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