Analysis
November APAC advertiser of the month: Taobao, Louis Vuitton, and Chanel
The three brands lead in advertising awareness gains in Hong Kong this month, with Taobao’s Double 11 campaign dominating public attention.
The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
Top exits and entrances of 2024
Explore our annual recap of marcomms leaders who transitioned into new roles or departed from their current positions over the past year.
Omnicom-IPG billings worth $2.7 billion in China: Ebiquity
In accordance with latest findings, the deal will position the combined group to achieve a 15.5% global market share, with ambitions to strengthen its foothold and close the gap with competitors in mainland China.
Audi China marketers on launch of new EV brand
In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.
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An AI lens on the marketing headaches of 2024
Privacy fracas, economic turmoil, and an attention-fleeting digital world—Trinity P3 founder and chief executive Darren Woolley asked AI to prioritise the pain points that dominated marketing agendas across Asia-Pacific in 2024. Here's his take.
40 Under 40 2024: Neel Chhaya, DDB Group
A people-first leader, Chhaya has been instrumental in fuelling DDB Group’s client growth, reshaping service delivery, and fostering a culture of inclusivity.
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Publicis agencies lead Agency of the Year 2024 APAC awards
Publicis Groupe led in creativity, PR, and culture, with OMD dominating media.
Publicis reigns at SEA Agency of the Year 2024
Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.
Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession
John Wren and Philippe Krakowsky speak to Campaign.
40 Under 40 2024: Natalja Voronova, Goodyear
With only seven months to her name at an MNC, Voronova has already made strides with many of her practical solutions speedily coming to life.
Agency of the Year 2024 winners: Australia/New Zealand
See the complete winners list for the Australia/New Zealand region in the 2024 Campaign Asia-Pacific Agency of the Year awards.
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Adland reacts to Omnicom-IPG mega-merger
The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.
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Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map
"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?
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The 12-minute window to CTV’s goldmine
The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.
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Digital surge powers APAC ad growth to $289 billion in 2024
The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.
Luckin Coffee to take on Starbucks in Hong Kong—will its strategy work?
BRAND HEALTH CHECK: Ahead of Luckin Coffee's Hong Kong debut, Campaign asks experts if the brand's China playbook can translate to success in a new, highly competitive market.
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Dentsu & Publicis excel at Campaign's Greater China Agency of the Year 2024
Dentsu Creative leads Agency of the Year Greater China awards winning the most metals, while Leo Burnett scoops the most Golds.
Spikes Asia 2025: In conversation with PR jury president Margaret Key
As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.
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Creative Minds: Yuchien Wang on the path from classical music to copywriting
The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.
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