Analysis

5 hours ago

Campaign at Cannes 2024: Editor's blog

Chill your rosé and pop the cork—it's Cannes Lions 2024! Join Campaign Asia-Pacific's Rahat Kapur as she takes you on a walk down the Boulevard de la Croisette live from this year's extravaganza, behind-the-scenes at the best talks at the Palais, unpacks the winning work with jurors, and more.

9 hours ago

How Imagesbazaar is preparing for an AI-driven world

Sandeep Maheshwari, the pioneer of stock images and concept shoots in India shares company's transformational journey and gives a lowdown on how his company is getting future-ready.

21 hours ago

Calls grow in Australia for restrictions on junk-food advertising

As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.

22 hours ago

Creative Minds: Jass Sin Lee on her future tattoos and trippy Photoshop dreams

The senior art director at Havas Malaysia originally thought she'd be saving lives as a doctor, but now instead spends her days saving JPEGs and PDFs.

23 hours ago

APAC media new-biz rankings: Mindshare makes strides, PHD seals top spot

PHD's win of the Vitasoy account in Hong Kong and retention of the brand in China helped the agency retain first place. Meanwhile, retaining the big Ford account in China helped Mindshare rise to second place.

23 hours ago

Cannes daily global podcast: Elon Musk puts free speech before advertisers

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

1 day ago

Cannes day 3: OMD wins Media Network of the Year

The agency won this prestigious award in 2022, while Mindshare claimed it in 2023. In individual categories, Golds were awarded to Leo Burnett India, Colenso BBO, and TBWA Hakuhodo across Creative Data, Direct, and Social and Influencer categories.

1 day ago

Trends from China’s ‘super long’ mid-year shopping festival

This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.

1 day ago

Beyond rainbow filters: Real support for Pride Month

Brands embracing LGBTQ+ consumers should align with their values, not support them in June when it's cool to do so, says this VML Hong Kong strategy director.

3 days ago

Singapore’s top 50 brands for consumer experience

Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.

3 days ago

Cannes Lions entries drop slightly as new humour category attracts 798 submissions

While entries from the US and UK were “broadly flat,” submissions from Singapore were up 93%, and New Zealand jumped 47%.

3 days ago

Cannes daily global podcast episode 1: Awards preview and new humour category

As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

Jun 14, 2024

Tech On Me: Is Apple renewing its focus on improving its ad measurement capabilities?

In a busy tech week, Apple unveils new ad tools, Oracle exits from ad tech, Amazon makes a big Taiwan bet, and Musk launches a war on Apple devices, and other weekly highlights.

Jun 14, 2024

May APAC advertiser of the month: AEON

Retail chain Aeon leads the ad game with a six-point surge in May’s brand awareness. Meanwhile, Super Super and Visa also saw substantial ad awareness gains during that time.

Jun 14, 2024

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Jun 14, 2024

2024 Cannes Contenders: UltraSuperNew's promising picks

As the race for Cannes heats up, UltraSuperNew's group creative director predicts which campaigns will come out on top.

Jun 14, 2024

What’s your one piece of advice for Cannes freshers?

Help is at hand with these tips and suggestions from a cross-section of Cannes veterans.

Jun 14, 2024

Burson launches ahead of schedule

Burson—created from the merger of WPP-owned BCW and Hill & Knowlton, which is due to be formally completed on 1 July—launched on June 13, unveiling its new brand identity and client offerings.

Jun 13, 2024

2024 Cannes Contenders: Dentsu creatives place their bets

Dentsu's creative chiefs in Taiwan and Indonesia pick the APAC campaigns that stand a good chance of winning a Lion.

Jun 13, 2024

Cannes Contenders: Wolf BKK predicts which campaigns will emerge victorious

Wolf BKK's Torsak Chuenprapar handpicks the campaigns that could win a Lion next week at Cannes.