Analysis
How a little cultural wit helped Canva land in Japan
UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia..
40 Under 40 2025: Shreyas Sathe, Hybrid Adtech
In a short period of time, Sathe has transformed a modest investment into a multi-million-dollar business in the adtech industry, while developing new talent.
From festive overload to signal mastery: Will Q1’s Ramadan reset Indonesia’s recovery radar?
To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu Indonesia's marketing leaders opine.
40 Under 40 2025: Shinta Nurfauzia, Lemonilo
Driven by health concerns to transform Indonesia's FMCG industry into a healthier and more innovative sector, the fruits of her labour are now enjoyed in kitchens across the country and beyond.
.png&h=268&w=401&q=100&v=20250320&c=1)
How Vietnam makes influencer marketing work
With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how social platforms, creators and sales have fully converged.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Should Cannes Lions’ new AI Craft category be judged by robots?
“It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.
AppsFlyer finds 60% of SEA mobile ad spend growth flowing to just five platforms
Based on 16.2 billion installs and 9.6 billion remarketing conversions, the report points to growing budget concentration in Southeast Asia as iOS and Android competition tightens.
‘Credibility has never been more important’: Burson’s HS Chung on reputation in the GEO era
In her first interview since taking the APAC CEO role, Chung explains how generative platforms are changing crisis dynamics and why earned credibility will outweigh media spend.
How Motion Sickness disarmed stigma and made New Zealand ‘the best place in the world to have herpes’
In this interview, Motion Sickness partner and strategist Hilary Ngan Kee breaks down how empathetic humour helped the agency earn three Silver Spikes and Cannes Lions recognition.
Mixue scaled faster than McDonald's. What must it prove next?
BRAND HEALTH CHECK: The frugal milk-tea upstart is now the world’s largest F&B chain by store count. The next test is whether it can build real emotional equity without losing its edge.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
There’s opportunity in being a late mover: Netflix’s ads chief Amy Reinhard
With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.
40 Under 40 2025: Scott Purcell, Man of Many
From a humble side-hustle to one of Australia’s biggest men’s lifestyle brands, this is a story of how smart thinking, a dash of creative risk and doing the right thing can grow audiences, revenue and real impact.
.png&h=268&w=401&q=100&v=20250320&c=1)
Dentsu share slide reflects year-long investor caution, not a one-day shock
Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.
40 Under 40 2025: Sarissa Rodriguez-Schwartz, SJS Group
Known for her innovative and culturally resonant brand strategies, Rodriguez-Schwartz excels at delivering the ‘wow’ factor in consumer F&B experiences.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Heytea’s accessibility push risks undoing the brand it built
BRAND HEALTH CHECK: As the tea market turns into a price war, Heytea pushes back against 'involution' and bets on overseas growth to stay premium.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
China influencer costs becoming harder to track as market grows
Brands are losing sight of what they're paying for in influencer spend in China, per R3.
40 Under 40 2025: Roger Kan, Cosmose
Kan juggles digital strategy and education with ease, growing audiences across 40 markets while helping the next wave of marketers make sense of an AI-driven world.
.png&h=268&w=401&q=100&v=20250320&c=1)
Why Southeast Asia is rethinking how influencers are governed
How the governments choose to regulate now will determine what the creator economy looks like next.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
How CES has ‘reinvented’ itself for the marketing industry
Legacy brands including John Deere and Lego were able to capture the spotlight from AI’s biggest players at the tech convention this week
40 Under 40 2025: Nirote Chaweewannakorn, Gushcloud International
Exceptionally skilled at tapping into Thailand's creator culture, Chaweewannakorn is driving up Gushcloud’s balance sheet and workplace satisfaction.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)