Analysis
Asia-Pacific Power List 2024: Robin Liu, Miniso
Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Tech On Me: Apple Intelligence could change the face of email marketing
But what does it mean for brand marketers and how can they adapt?
Burger King’s controversial post-birth meal: Do ‘shock factor’ ads boost sales?
As Burger King UK’s new ad campaign continues to stir online controversy, here’s what brands can learn from it to inform their future strategies.
Asia-Pacific Power List 2024: Tina Chao, McDonald's
Elevating the reputed brand through heartfelt human stories, Chao is a maverick at bridging the gap between sales and marketing to drive home results.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
How important are agency brands?
Campaign asks adland’s brand marketers on the value of individual ad shops.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Neil Patel on redefining search, and why content is no longer king
With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Unpacking Indonesian shoppers' views on experiential marketing
With over 80% of event enthusiasts in Indonesia demanding authentic connections and social media fueling the desire for shareable moments, the stakes—and opportunities for brands—have never been higher.
Asia-Pacific Power List 2024: Simon Kahn, Google
A visionary leader and a force within the marketing world, Google's Simon Kahn continues to chart a course for the company's growth in the APAC region, while trailblazing the use of AI technology for marketers.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Google vs DOJ antitrust trial comes to an end, but how did its ‘spaghetti football’ defence hold up?
Tech giant calls on key witnesses to defend its impact on the adtech landscape against the DOJ’s claims, arguing that it does not have monopolistic power.
How can AI be leveraged in community engagement?
At IAB's recent event in Hong Kong, panellists from Meta, Netflix, 9Gag, and Xiaohongshu debate the many pros and cons of AI to connect with its communities.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Is advertising still a viable career for young people?
Campaign explores how an industry reliant on new blood to remain current will need to adapt to appeal to the younger talent it wants.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The rise of the knowledge athlete
Why creativity not productivity will define the competitive edge, and how professionals are training themselves for an advantage.
Disney banks on storytelling to keep content magic alive
Disney chairman Josh D’Amaro took the stage at HubSpot Inbound in Boston last week to discuss the company’s focus on storytelling, navigating weakening demand, and the role of immersive experiences in uniting Disney’s physical and digital worlds.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Tech On Me: Is the Meta Quest 3S just a shiny new toy?
This week, we explore the latest AI-focused announcements by Meta at Connect 2024, and Google bringing AI-search to Australia to determine how they will impact brands and marketers.
Creative Minds: How Katrina Alvarez-Jarratt went from scrubbing blood to being an ECD
Get to know TBWA Sydney's ECD, a natural extrovert (with introvert rising) who loves free biscuits, adrenaline, and HBO Voyeur.
Uniqlo's CIO on its transformation into a digital retailer
Takahiro Tambara from Uniqlo's parent company Fast Retailing, explains how the apparel brand is leveraging customer insights and technology to maximise its operations.
Why brands in China are entering the podcast world
Podcasters and branding experts in China talk about the the importance of connecting with Chinese youth through audio content, creating a unique sound or conversation style, and the risks of slow returns on podcasts.
Asia-Pacific Power List 2024: Ronald Wong, Tam Jai International
Ronald Wong brings his marketing prowess to one of Hong Kong's most iconic restaurant chains, TamJai SamGor, bringing the brand to a global stage
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Why thought leadership is a missed opportunity for B2B brands
Edelman's global chair of business marketing, Joe Kingsbury, explains why thought leadership—when applied substantially—is the single-most important opportunity for B2B marketers to stand out.
Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo
Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
