Analysis
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Southeast’s Asia’s top 50 brands 2025
After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
APAC Power List 2025: The region's most powerful brand leaders
Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.
Asia-Pacific Power List 2025: Tatsuya Okamoto, Ajinomoto
Tatsuya Okamoto is spearheading a revitalised marketing approach at Ajinomoto as it moves from being a B2B2C brand to a company with a more direct relationship with consumers.
Asia-Pacific Power List 2025: Suhayl Limbada, KFC
Limbada’s recipe for success is blending commercial impact with cultural integrity—all while mentoring the next generation of emerging Thai talent.
Asia-Pacific Power List 2025: Cynthia Chaerunissa, Kopi Kenangan
Chaerunnisa's strong online business experience has been a boon for Indonesia's first F&B unicorn brand as it scales its communications across the region amid rapid growth.
Asia-Pacific Power List 2025: Jiunn Shih, Zespri International
With a focus on brand health, innovation and sustainability, Shih stands out as a true global advocate of purpose-driven storytelling and inclusive leadership.
Asia-Pacific Power List 2025: Bernard Cheng, PepsiCo
Under Cheng’s watch, PepsiCo is doubling down on culture, creativity, and regional flavour to keep its fizz at the top.
Asia-Pacific Power List 2025: Axton Salim, Indofood
Steering Indofood into a new era through K-pop and social media, Salim sure knows how to make a strong impression.
Asia-Pacific Power List 2025: Samuel Minns, Timberland
Minns has revitalised Timberland in Asia Pacific with a bold focus on Gen Z engagement, sustainability, and inclusive leadership, driving record brand awareness and sales growth across key Asian markets.
Asia-Pacific Power List 2025: Stephanie Ng, HSBC
Ng blends prestige with purpose by leading HSBC’s global brand moves while championing inclusion, mentorship, and financial inclusivity.
Asia-Pacific Power List 2025: Tammy Thị Phan, Masan
Leveraging her extensive digital marketing experience at Google, Tammy Thị Phan is making Masan Group—one of Vietnam’s largest FMCG and retail conglomerates—digital ready for both the local and the overseas market.
Asia-Pacific Power List 2025: Dhiren Amin, Income Insurance
With an FMCG mindset and a challenger’s urgency, Amin has reimagined what insurance marketing can look like.
Asia-Pacific Power List 2025: Abdul Sani Abdul Murad, RHB Banking Group
Sani's visionary leadership continues to position RHB Banking Group at the forefront of Malaysia’s financial sector, driving innovation and redefining industry standards.
Asia-Pacific Power List 2025: Rvisra Chirathivat, Central and Robinson
Focused on engaging the next generation of shoppers, Rvisra Chirathivat is reshaping Central Department Store Group’s legacy by redefining the retail experience.
Asia-Pacific Power List 2025: Robin Liu, Miniso
Liu has driven Miniso’s rapid global expansion and innovative marketing, positioning the brand as a leading IP design retail powerhouse with a strong commitment to purpose and sustainability.
Asia-Pacific Power List 2025: Jaslin Goh, Octopus
With Octopus already embedded in 99% of Hong Kong’s daily transactions, CMO Jaslin Goh is wasting no time pushing the brand into its next phase—scaling its digital footprint through e-wallet innovation and ambitious ecommerce expansion.
Asia-Pacific Power List 2025: Danielle Jin, Visa
Jin is keeping Visa top of mind in one of the world’s fastest-moving regions through AI-powered campaigns, Gen Z creator programmes, and more.
Asia-Pacific Power List 2025: Cheryl Goh, Grab
A founding force behind Grab’s rise, Goh now leads the super-app into its next chapter—blending cultural fluency, creative power, and a commitment to sustainability.
Asia-Pacific Power List 2025: Astrud Burgess, ANZ
Astrud Burgess has quietly raised the marketing bar—reviving a campaign to help prevent fraud losses, sparking customer acquisition, and infusing her team with a sharper focus leading to real results.
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