Analysis
Can Asia up its voice at Cannes?
Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.
Can marketing reconcile its growth and sustainability goals?
Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.
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The future of marketing lies in one-to-one personalisation
Attentive’s Amit Jhawar explores whether SMS is the new way forward for marketers to engage with their customers.
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Cannes Lions 2024: APAC disappoints amid Grand Prix wins for Singapore and Australia
While Ogilvy Singapore secured one of the most prestigious awards at the Festival, and The Monkeys also nabbed a Grand Prix, the overall regional performance fell short.
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Do trans people in adland get the workplace support they need?
Coming out as a trans person can be scary for individuals who seek to live as themselves. We speak to two trans people at OMG about what a supportive office environment should look like, the importance of policy, and allyship from colleagues.
Campaign at Cannes 2024: Editor's blog
Chill your rosé and pop the cork—it's Cannes Lions 2024! Join Campaign Asia-Pacific's Rahat Kapur as she takes you on a walk down the Boulevard de la Croisette live from this year's extravaganza, behind-the-scenes at the best talks at the Palais, unpacks the winning work with jurors, and more.
Cannes daily global podcast episode 5: Campaign beach party, plus latest wins
Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode five, we discuss the big award wins from the fourth night.
Publicis Conseil, Ogilvy and WPP win agency, network and most creative company of year at Cannes Lions 2024
WPP takes back holding company award from Omnicom.
Whose idea is it, anyway?
Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy
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Tech On Me: Can adtech wean itself off MFAs?
This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.
How I came out in the workplace
Every LGBTQ+ person has their own choice, timing and path to recognise their sexual identity publicly. Here, the director of HR at DDB Sydney gives her perspective.
How Imagesbazaar is preparing for an AI-driven world
Sandeep Maheshwari, the pioneer of stock images and concept shoots in India shares company's transformational journey and gives a lowdown on how his company is getting future-ready.
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Calls grow in Australia for restrictions on junk-food advertising
As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.
Creative Minds: Jass Sin Lee on her future tattoos and trippy Photoshop dreams
The senior art director at Havas Malaysia originally thought she'd be saving lives as a doctor, but now instead spends her days saving JPEGs and PDFs.
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APAC media new-biz rankings: Mindshare makes strides, PHD seals top spot
PHD's win of the Vitasoy account in Hong Kong and retention of the brand in China helped the agency retain first place. Meanwhile, retaining the big Ford account in China helped Mindshare rise to second place.
Cannes daily global podcast: Elon Musk puts free speech before advertisers
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Trends from China’s ‘super long’ mid-year shopping festival
This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.
Beyond rainbow filters: Real support for Pride Month
Brands embracing LGBTQ+ consumers should align with their values, not support them in June when it's cool to do so, says this VML Hong Kong strategy director.
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Singapore’s top 50 brands for consumer experience
Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.
Cannes Lions entries drop slightly as new humour category attracts 798 submissions
While entries from the US and UK were “broadly flat,” submissions from Singapore were up 93%, and New Zealand jumped 47%.
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