The Knowledge
Purpose-led marketing—still in favour?
Some say adland is saturated with purpose-led work, but for others, it still has an important role. CMOs from across the globe share whether and why the popularity of purpose-led ads is on the wane.
Billions spent on sports sponsorship: Is it actually effective?
Our exclusive global survey reveals all.
The new rules of sports sponsorship
EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.
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GroupM’s Amazon win marks major shift, climbs to fourth spot in APAC rankings
Meanwhile PHD supported by retentions in China remains firm on the top.
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Amazon and eBay cause tremors in global new-business league
Six agencies shatter the billion-dollar ceiling.
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PHD tops September media rankings, Publicis soars
PHD's recent win of Universal Beijing Resort helped the agency hold on to the top spot in APAC, while Publicis' wins of Nestlé and Lego have led to the network's rise.
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Campaign Global Forecast: Can reactive advertising thrive in APAC’s fast-paced landscape?
Capitalising on fleeting cultural moments requires speed, a certain risk-taking ability and a sharp understanding of when a brand should act—or step back. It’s a high-stakes game where timing and relevance are everything.
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Zenith rockets into top 10 in global media new-business league
KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.
Global agency groups H1 2024 report card: WPP and Dentsu trail rivals despite ‘sequential improvement
Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.
Global creative rankings: Digitas leads new-business league in first half of 2024
WPP shops land fifth and sixth position.
The7stars nabs top spot in indie agency league after Oak Furnitureland win
Plus VCCP Media and Infinity Media enter the league.
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APAC bucks global M&A slump, deals surge 30%
While global mergers and acquisitions tumbled 15% in H1, APAC bucked the trend with a 30% surge in deal-making, signaling an aggressive appetite for growth in the region.
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June global indie rankings: Horizon Media takes top spot after Paramount Global win
Australian agencies Nunn Media, Howatson+Co and Half Dome secure positions in the global top 20.
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APAC media new-biz rankings: Mindshare makes strides, PHD seals top spot
PHD's win of the Vitasoy account in Hong Kong and retention of the brand in China helped the agency retain first place. Meanwhile, retaining the big Ford account in China helped Mindshare rise to second place.
Global agency groups Q1 2024 report card: 'big six' eye new business to shore up revenues
WPP and Dentsu’s organic revenues declined, while the other major holding companies achieved growth.
APAC media new-biz spotlight: Great success for WPP in Q1
Automotive sector soars despite global struggles.
Q1 global media new-biz spotlight: Billings fall but retentions rise
Volkswagen and Mercedes-Benz among flurry of reappointments.
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APAC media agency rankings: PHD surges ahead in Q1 new-biz league
PHD's performance was boosted by retaining SAIC Volkswagen. Meanwhile, Publicis Media benefited from GroupM's long-term clients leaving the agency in China.
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Global indie media rankings: PMG and Cossette lead Q1 2024 new-biz league
Big single wins for Australia's Nunn Media and Howatson+Co helped them place 3rd and 11th respectively.
Global media agency rankings: PHD and Wavemaker top Q1 2024 new-biz league
Wins in China accounted for most new-business activity during the period.
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