The Knowledge

4 days ago

Nunn Media climbs to $42.8 million in wins, leading Australia's independent media scene

Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.

Nov 27, 2024

Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.

Nov 26, 2024

Publicis' Unilever win solidifies its strength in APAC media rankings

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.

Nov 19, 2024

APAC media spotlight: UM retains Australian Government brief for the second time

But overall media new-business activity drops by a third.

Nov 18, 2024

Purpose-led marketing—still in favour?

Some say adland is saturated with purpose-led work, but for others, it still has an important role. CMOs from across the globe share whether and why the popularity of purpose-led ads is on the wane.

Nov 4, 2024

The new rules of sports sponsorship

EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.

Oct 30, 2024

GroupM’s Amazon win marks major shift, climbs to fourth spot in APAC rankings

Meanwhile PHD supported by retentions in China remains firm on the top.

Oct 17, 2024

Amazon and eBay cause tremors in global new-business league

Six agencies shatter the billion-dollar ceiling.

Oct 3, 2024

PHD tops September media rankings, Publicis soars

PHD's recent win of Universal Beijing Resort helped the agency hold on to the top spot in APAC, while Publicis' wins of Nestlé and Lego have led to the network's rise.

Sep 19, 2024

Campaign Global Forecast: Can reactive advertising thrive in APAC’s fast-paced landscape?

Capitalising on fleeting cultural moments requires speed, a certain risk-taking ability and a sharp understanding of when a brand should act—or step back. It’s a high-stakes game where timing and relevance are everything.

Sep 18, 2024

Zenith rockets into top 10 in global media new-business league

KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.

Sep 13, 2024

Global agency groups H1 2024 report card: WPP and Dentsu trail rivals despite ‘sequential improvement

Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.

Aug 30, 2024

The7stars nabs top spot in indie agency league after Oak Furnitureland win

Plus VCCP Media and Infinity Media enter the league.

Aug 26, 2024

APAC bucks global M&A slump, deals surge 30%

While global mergers and acquisitions tumbled 15% in H1, APAC bucked the trend with a 30% surge in deal-making, signaling an aggressive appetite for growth in the region.

Jun 24, 2024

June global indie rankings: Horizon Media takes top spot after Paramount Global win

Australian agencies Nunn Media, Howatson+Co and Half Dome secure positions in the global top 20.

Jun 20, 2024

APAC media new-biz rankings: Mindshare makes strides, PHD seals top spot

PHD's win of the Vitasoy account in Hong Kong and retention of the brand in China helped the agency retain first place. Meanwhile, retaining the big Ford account in China helped Mindshare rise to second place.

Jun 13, 2024

Global agency groups Q1 2024 report card: 'big six' eye new business to shore up revenues

WPP and Dentsu’s organic revenues declined, while the other major holding companies achieved growth.