News
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Gemini 3 becomes the default model for AI Overviews
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
Google criticised after blocking measurement comparing YouTube and TV
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
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Inside Campaign Connect Indonesia: what matters to Indonesian marketers
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
40 Under 40 2025: Shreyas Sathe, Hybrid Adtech
In a short period of time, Sathe has transformed a modest investment into a multi-million-dollar business in the adtech industry, while developing new talent.
Revealed: latest hybrid working policies at new 'big six'
Campaign asked the holdcos about requirements to be in-office.
40 Under 40 2025: Shinta Nurfauzia, Lemonilo
Driven by health concerns to transform Indonesia's FMCG industry into a healthier and more innovative sector, the fruits of her labour are now enjoyed in kitchens across the country and beyond.
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Two-thirds of shoppers use AI for product discovery, but 92% still trust human reviews
AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.
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Duolingo wants you speaking Spanish before Bad Bunny’s halftime show
Bad Bunny’s halftime set will likely be heavy on Spanish. Duolingo is getting fans ready early with its owl mascot dressed for the part and airtime booked for Championship Sunday.
Move and win roundup: Week of January 26, 2026
Lululemon, Omnicom Production, PRecious Communications, Red Rooster, Imagination, IMG, Databricks, Unilever, and more, in our weekly collection of people moves and account news.
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Protein washing and GLP-1s: Inside fast food’s strategy for health-conscious diners
Brands like Smoothie King are redefining 'comfort food' to prioritise nutrient transparency, capitalising on a 65% spike in 'protein washing' searches to win back health-conscious diners. Others are prioritising consumers using GLP-1s.
AppsFlyer finds 60% of SEA mobile ad spend growth flowing to just five platforms
Based on 16.2 billion installs and 9.6 billion remarketing conversions, the report points to growing budget concentration in Southeast Asia as iOS and Android competition tightens.
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WPP retires Hogarth and launches WPP Production
Richard Glasson, former global chief executive of Hogarth, will oversee WPP Production.
‘Credibility has never been more important’: Burson’s HS Chung on reputation in the GEO era
In her first interview since taking the APAC CEO role, Chung explains how generative platforms are changing crisis dynamics and why earned credibility will outweigh media spend.
Meta rolls out ads on Threads globally, introduces new ad formats
We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.
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The app that asks 'Are you dead?' sparks copycat concerns
The bleak-sounding app that has taken China by storm is a simple digital check-in tool for people living alone.
What it takes to win at Campaign’s Global Agency of the Year Awards
Entries are now open for Campaign’s Global Agency of the Year Awards. As agencies get ready to submit, global judges share what award-winning excellence really looks like.
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Mandy Wong named CEO of TBWA Singapore
Wong has spent over two decades at the shop and most recently led the Singapore office as president.
Dyson shortlists three networks in global $500 million media review
IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.
40 Under 40 2025: Scott Purcell, Man of Many
From a humble side-hustle to one of Australia’s biggest men’s lifestyle brands, this is a story of how smart thinking, a dash of creative risk and doing the right thing can grow audiences, revenue and real impact.
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Apple Music and Bad Bunny release new trailer for Super Bowl LX halftime show
The hotly anticipated performance promises to have the world dancing—wherever they are.
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