News
Creative Minds: Koji Kanzaki on turning childhood dreams into award-winning campaigns
From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.
Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back Delhi operations
The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.
Pinterest unveils AI-fueled ad tools
The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.
MSL US launches AI tool aimed at combating misinformation
The tool takes a ‘consumption-first look’ at a brand’s position in the digital space.
Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors
'Fragmented' media landscape and associated 'cost structures' have shifted.
D&AD names Kwame Taylor-Hayford as next president
He becomes the organisation's first US-based president.
Tencent and Iqiyi lead China's streaming revolution
A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.
PHD tops September media rankings, Publicis soars
PHD's recent win of Universal Beijing Resort helped the agency hold on to the top spot in APAC, while Publicis' wins of Nestlé and Lego have led to the network's rise.
Why quality journalism and brands can 'thrive' together
'Think about the media environment we want in the future and how we are going to fund it,' Campaign Live audience told.
Stagwell named global lead for creative campaigns and social content at Adobe
The partnership hands remits to five Stagwell agencies.
Unpacking Indonesian shoppers' views on experiential marketing
With over 80% of event enthusiasts in Indonesia demanding authentic connections and social media fueling the desire for shareable moments, the stakes—and opportunities for brands—have never been higher.
Rapp appoints Jeannine Falcone as global CEO
EXCLUSIVE: Falcone steps in from Accenture Song to fill the role as Marco Scognamiglio retires.
Giant Nurofen pill packet installation highlights the gender pain gap
Activation was developed by McCann London, Momentum Worldwide and Chiswick Scenery.
Arthur Sadoun: 'I have never won a pitch without a creative idea'
The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.
Wavemaker China CEO exits, Nexus and Choreograph appoint leaders
EXCLUSIVE: Jose Campon departs after four years with the agency, while GroupM announces new leadership for Nexus and Choreograph in China.
GUT expands into Asia with new Singapore office
The agency's tenth office, which now establishes GUT as a global creative network, will be led by MD Jessica Davey, formerly of MediaMonks.
Unilever announces result of global media review with six rivals sharing duties
Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia remaining with WPP's Mindshare.
Ebay names Gigi Ganatra Duff as new CCO
Duff joins the online marketplace from Nordstrom, where she was VP of corporate affairs.
Man Therapy wants men to ‘Shoot the Sh*t’ in its latest suicide prevention campaign
The ad encourages men to take a mental health assessment test without using words.
Samsung spot spotlights how Galaxy AI can assist health and fitness
The campaign was created by Bartle Bogle Hegarty Singapore.
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