News
John Wren on his vision for a bigger, better Omnicom
The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.
Agency Report Card 2024: Publicis Creative
Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.
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'Creativity is under duress': David Droga as he hands over the baton
“David’s fast. But I’m faster,” says incoming CEO of Accenture Song Ndidi Oteh, promising speed, talent, and integration.
TikTok commercial lead: 'We don't want to take the role of an agency'
Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.
Agency Report Card 2024: PHD
With robust retention rates in 2024 and an expanding presence in China, PHD had a league-topping year. But with new business wins on the slow and an impending merger, it remains to be seen how the agency can overcome incoming challenges.
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Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.
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Ad Net Zero updates sustainability guidelines to drive media decarbonisation
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
Telstra, Bear Meets Eagle On Fire and +61 land Cannes Lions Film Craft Grand Prix
The brand took home five Film Craft awards in total.
Campaign's Agency of the Year 2025 opens for entries
Now in its 32nd year, AOY has added two new AI-related categories as it recognises exceptional leadership, agencies, brands, and work across local, regional, and global markets.
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Reddit launches two AI advertising tools to usher in new era of community marketing
Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.
WPP Media changes regional structure across Asia Pacific, Middle East and Africa
The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.
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Scrutiny over media trading will be a top story in next year, Campaign editors say
Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
Arthur Sadoun: Agencies should be ‘optimistic’ not ‘scared’ about future
Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.
Dentsu China unveils new media agency heads
Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.
WhatsApp officially introduces ads in updates tab
For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.
Dentsu expands global Sports & Entertainment business
Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.
AI won't kill advertising, it won't save it either: Apple's top marketing exec at Cannes
“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.
Cannes Lions 2025 APAC winners: 118 awards in a good year
Australia and New Zealand's 'The Best Place in the World to get Herpes' campaign wins Grand Prix for Good, and Singapore's 'Vaseline Verified' earns a Titanium as Festival closes.
Omnicom Group plans full buyout of Clemenger Group
Omnicom is set to fully acquire Clemenger Group and launch a new Oceania management structure, with ex-executive Nick Garrett tipped to lead.
Agency Report Card 2024: OMD
OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.
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