News

2 days ago

Creative Minds: Koji Kanzaki on turning childhood dreams into award-winning campaigns

From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.

2 days ago

Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back Delhi operations

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

2 days ago

Pinterest unveils AI-fueled ad tools

The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.

2 days ago

MSL US launches AI tool aimed at combating misinformation

The tool takes a ‘consumption-first look’ at a brand’s position in the digital space.

2 days ago

Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors

'Fragmented' media landscape and associated 'cost structures' have shifted.

2 days ago

D&AD names Kwame Taylor-Hayford as next president

He becomes the organisation's first US-based president.

3 days ago

Tencent and Iqiyi lead China's streaming revolution

A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.

3 days ago

PHD tops September media rankings, Publicis soars

PHD's recent win of Universal Beijing Resort helped the agency hold on to the top spot in APAC, while Publicis' wins of Nestlé and Lego have led to the network's rise.

3 days ago

Why quality journalism and brands can 'thrive' together

'Think about the media environment we want in the future and how we are going to fund it,' Campaign Live audience told.

4 days ago

Stagwell named global lead for creative campaigns and social content at Adobe

The partnership hands remits to five Stagwell agencies.

4 days ago

Unpacking Indonesian shoppers' views on experiential marketing

With over 80% of event enthusiasts in Indonesia demanding authentic connections and social media fueling the desire for shareable moments, the stakes—and opportunities for brands—have never been higher.

4 days ago

Rapp appoints Jeannine Falcone as global CEO

EXCLUSIVE: Falcone steps in from Accenture Song to fill the role as Marco Scognamiglio retires.

4 days ago

Giant Nurofen pill packet installation highlights the gender pain gap

Activation was developed by McCann London, Momentum Worldwide and Chiswick Scenery.

4 days ago

Arthur Sadoun: 'I have never won a pitch without a creative idea'

The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.

Oct 1, 2024

Wavemaker China CEO exits, Nexus and Choreograph appoint leaders

EXCLUSIVE: Jose Campon departs after four years with the agency, while GroupM announces new leadership for Nexus and Choreograph in China.

Oct 1, 2024

GUT expands into Asia with new Singapore office

The agency's tenth office, which now establishes GUT as a global creative network, will be led by MD Jessica Davey, formerly of MediaMonks.

Oct 1, 2024

Unilever announces result of global media review with six rivals sharing duties

Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia remaining with WPP's Mindshare.

Oct 1, 2024

Ebay names Gigi Ganatra Duff as new CCO

Duff joins the online marketplace from Nordstrom, where she was VP of corporate affairs.

Oct 1, 2024

Man Therapy wants men to ‘Shoot the Sh*t’ in its latest suicide prevention campaign

The ad encourages men to take a mental health assessment test without using words.

Oct 1, 2024

Samsung spot spotlights how Galaxy AI can assist health and fitness

The campaign was created by Bartle Bogle Hegarty Singapore.