2010 fifa world cup

Jun 10, 2010

Five things you need to know about: Marketing at the 2010 FIFA World Cup

Mike Jackson, managing director of MEC Access Asia-Pacific, tells us five things we need to know about how brands should be deploying their marketing activities at this summer's 2010 FIFA World Cup football tournament hosted in South Africa.

Sep 22, 2009

Coca-Cola unveils global World Cup strategy

GLOBAL - Coca-Cola has announced its global marketing plans for the 2010 FIFA World Cup in South Africa at a press conference from FIFA's Zurich headquarters.

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