65db
Dec 17, 2020
Confined consumers make beauty brands rethink their marketing plans
With consumers stuck at home most of the year—or wandering out warily masked—cosmetics labels have seen their product assortments upended and have faced fresh challenges reaching buyers.
Aug 11, 2020
BLM: Brands don't need to be saviours, but can't be silent
Netflix and Yorkshire Tea earned praise for their reactions to the Black Lives Matter movement, but Starbucks came off as inauthentic, according to a report from TBWA's 65dB social-insight unit, which looked at how BLM brand activism landed around the world.
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