acqusitions

Mar 13, 2014

Deal with acquisition anger through dialogue

PR firms must reassure consumers to head off online resentment when Asian companies take over Western brands.

Jul 10, 2012

Industry says BBH will remain unchanged by acquisition, for now

ASIA-PACIFIC - Following its acquisition by Publicis, BBH has taken pains to reassure clients and the industry that its unique independence and 'Zag' approach to work will not be affected, and this is likely true as long as John Hegarty and Nigel Bogle are still on board, according to one industry expert.