anchor
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Anchor claims whole milk is king in new spots
In a campaign by TBWA New Zealand, influencers including Olympian shot-putter Valerie Adams, dancer Lance Savali, and Popeye join the cause of making whole milk great again.
Heard the one about the efficacy of podcast ads?
Research on podcast listener behaviour is still in its infancy, but early studies into the effectiveness of advertising on this popular medium are turning it into an exciting new playground for marketing creatives.
Spotify acquires podcast companies Gimlet and Anchor
Streaming platform reported to have paid $230 million for Gimlet.
Fonterra turns Anchor milk from B2B product to consumer-facing brand in China
SHANGHAI - A large-scale integrated ‘We are parents too’ campaign by Tribal Worldwide has kicked off the official China launch of Fonterra's dairy brand Anchor, which the company previously supplied mainly to airlines, hotels and restaurants.
Heineken APB extends partnership with Lowe China for Anchor and Tiger beer
SHANGHAI - Lowe China has announced that Heineken Asia Pacific Brewery (HAPB) has appointed it as the creative agency partner for two of its Tiger and Anchor beer brands for 2012 and 2013.
Asia Pacific Breweries appoints Leo Burnett Guangzhou as creative AOR in China
GUANGZHOU - Asia Pacific Breweries (APB) has further consolidated its relationship with Leo Burnett Guangzhou, appointing the team as creative agency-of-record for its Anchor beer in China, without a pitch.
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