arctrends

Mar 16, 2021

Agency diversity efforts still need more urgency, rigour

While agency networks in APAC are making progress on the DEI (diversity, equity and inclusion) front, too many are still offering more in the way of assurances than concrete plans and evidence.

Mar 10, 2021

How much damage has APAC creativity taken in the last year?

Large creative networks were forced to pivot towards performance-based solutions and commerce when the pandemic hit, but creativity has been compromised along the way.

Mar 4, 2021

Agencies in APAC raced to ready themselves for ecommerce's explosive growth in 2020

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.