asian tv

Will Facebook's play for TV dollars succeed in Asia?
Sep 30, 2015
Gabey Goh

Will Facebook's play for TV dollars succeed in Asia?

Facebook has launched a new product that lets advertisers plan, buy and measure video ads the same way they do for TV. Will it make a dent in TV budgets in Asia?

CASBAA: Pay-TV now reaches 50 per cent of Asian TV homes
Oct 26, 2010
Magz Osborne

CASBAA: Pay-TV now reaches 50 per cent of Asian TV homes

HONG KONG - The Cable & Satellite Broadcasting Association of Asia (CASBAA) announced today that pay-TV in Asia has reached the tipping point of 50 per cent penetration of all Asian TV homes, with significant growth anticipated in ad revenues over the next five years.

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