bajaj auto

The breakdown of tribal borders
Jun 16, 2010
David Tiltman

The breakdown of tribal borders

Young people in the region are moving away from single 'tribes' as a means of affirming their identity, using online platforms to build specialist status and flit between a variety of sub-cultures.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

2 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

3 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

4 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

5 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

6 Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

GroupM axes global agency CEO roles in major centralisation push

7 GroupM axes global agency CEO roles in major centralisation push

Fuji TV loses over 50 advertisers amid alleged sexual misconduct

8 Fuji TV loses over 50 advertisers amid alleged sexual misconduct

Lunar New Year goodies: APAC's Year of the Snake campaigns

9 Lunar New Year goodies: APAC's Year of the Snake campaigns

Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

10 Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim