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Sep 17, 2013
Online ads earn more trust in Southeast Asia: Nielsen
SINGAPORE - While word-of-mouth still reigns supreme, online advertising formats such as banner ads, email and search-engine ads have gained higher levels of trust among Southeast Asian consumers over the last six years, according to a study by Nielsen.
Dec 8, 2011
Grabbing attention with online ads: Mediamind
Video, synched ads and ads in context are a few ways advertisers can increase the performance of their online branding campaigns, according to a study by digital advertising solutions provider, Mediamind.
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