bartle bogle hegarty
UOB marks 80th anniversary with refreshed brand identity
United Overseas Bank (UOB) has launched a new brand campaign as part of its 80th anniversary celebrations, centred on its commitment to customers and employees.
UOB's 80th anniversary brand campaign
United Overseas Bank’s (UOB) has unveiled a new brand campaign as part of its 80th anniversary celebrations. Launched first in Singapore, it will be rolled out progressively in Malaysia, Indonesia, Thailand, China and Hong Kong in 2016. FutureBrand London led the research and strategy development while the creative execution was produced by advertising agency Bartle Bogle Hegarty with media buys managed by ZenithOptimedia.
BBH China parts ways with LG
SHANGHAI: BBH China has officially parted ways with LG Electronics, having handled global campaigns for the Korean multinational since winning a pitch in 2007.
BBH lands global Sol creative business
GLOBAL - Sol, the Heineken-owned Mexican beer brand, has handed its global advertising account to Bartle Bogle Hegarty ahead of a major ad push.
BBH lands US$100m global Dulux ad brief
GLOBAL - Dulux has appointed Bartle Bogle Hegarty to its US$100 million global advertising account after a pitch.
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