ben jerrys
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Sep 20, 2025
The utopia and harsh reality of brand activism
It’s been 25 years since Ben & Jerry’s “merged” with Unilever. The company that gave us Cherry Garcia ice cream retained the values it was founded on longer than expected, but those hippie ideals are fading, Éric Blais writes.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)