better briefs
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Nov 27, 2025
The six briefing mistakes clients make but no one admits
Agencies say the majority of briefs land on their desk unclear, unfocused, or rewritten by committee. These traps sabotage marketing efforts from day one.
Oct 9, 2025
Why words are killing your briefs
The marketing brief is the costliest Word doc in the business—and half the time, it’s ruined by buzzwords that say nothing at all.
Feb 18, 2022
How to write clearer, more concise marketing briefs
MARKETING WORKS: Most marketing briefs not only lack both a clear plan of attack and a strategic direction but also are riddled with jargon, contend the founders of BetterBriefs.
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