betty crocker
Sep 4, 2015
PHOTOS: Betty Crocker & PR firm build giant cupcake mosaic for SG50
SINGAPORE – General Mills brand Betty Crocker and PR agency Havas Worldwide Siren built a giant, 130-square-metre, SG50-themed cupcake mosaic. The dangerously sugary endeavour took place on 1 August and involved more than 1,600 cupcake mixes. The mosaic was assembled and displayed on the Suntec Singapore Convention & Exhibition Centre Concourse. The event spun an epic bake-off session that produced 29,610 cupcakes. We are assured that the cupcakes were kept scrupulously clean and were later donated to a charity, Food from the Heart.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
