blu
No 'bull': Energy drink makes its ambitions clear
BRAND LAUNCH: From its name to its direct slogan to its raunchy marketing, Blu makes it clear that it intends to take market share from dominant brand Red Bull.
Blu Inc Media organises ultra-luxury weekend for China’s elites
Blu Inc Media, the publisher of luxury lifestyle publications JET Asia-Pacific, China Boating and Luxury Properties, organised an exclusive three-day, two-night event called 'Perfect Weekend' for China’s ultra-high-net-worth individuals (UHNWIs) sponsored by luxury brands Dassault Falcon, Narada Villa and Speedo Marine. The guest list for the event, held 25-27 January in Sanya, Hainan, included prominent Chinese entrepreneurs and leaders of publicly listed companies.
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