blue label

The Johnnie Walker approach to content: Diageo's Andre Chong
Sep 30, 2014
David Blecken

The Johnnie Walker approach to content: Diageo's Andre Chong

SPIKES ASIA – Andre Chong, global business development and strategy director for Diageo’s Johnnie Walker House, took time out last week to speak to Campaign about his philosophy on content marketing.

Johnnie Walker brings back Bruce Lee in Greater China campaign
Jul 8, 2013
Benjamin Li

Johnnie Walker brings back Bruce Lee in Greater China campaign

GREATER CHINA - Johnnie Walker Blue Label's latest TVC by BBH brings the big screen kung-fu legend back to life using a lookalike and CGI.

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