briefing

Brand authenticity means giving up control
Aug 18, 2017
Faaez Samadi

Brand authenticity means giving up control

Brands have to learn the consumer is in the driving seat if they want to build an authentic relationship, according to a panel discussion at Wednesday's Top 1000 Brands Breakfast Briefing in Singapore.

Campaign partners with Football Inc for Fan Index 2017 event
Jul 28, 2017
Faaez Samadi

Campaign partners with Football Inc for Fan Index 2017 event

August 11 event to highlight research on 8,500 APAC football fans.

Combat cynicism with data and learning: Top 1000 Singapore briefing
Aug 19, 2016
Faaez Samadi

Combat cynicism with data and learning: Top 1000 Singapore briefing

The tools to win over cynical consumers are only as good as the manner in which they are used, while drilling down on what people want remains the bedrock of top-level branding.

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