bunny

When it comes to Playboy in China, sex doesn’t sell — the bunny logo does
Feb 2, 2023
Julienna Law

When it comes to Playboy in China, sex doesn’t sell — the bunny logo does

Playboy is looking to revamp its brand image in China during the Year of the Rabbit. But after 30 years of licensing, is it too late for a turnaround?

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