casbaa 2011
Nov 2, 2011
CASBAA 2011: Linear advertising “won’t survive”
HONG KONG – Linear campaigns and linear agency models won’t survive in an increasingly non-linear world. That was the overwhelming message from an industry panel at CASBAA 2011.
Nov 1, 2011
CASBAA 2011: Pay TV urged to innovate, collaborate
HONG KONG – The region’s assembled pay-TV industry was encouraged to embrace new distribution opportunities and monetise content, as windows shorten and demand for exclusive rights diminishes.
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