ces asia
A venue could also be a brand: SNIEC
SNIEC's general manager Micheal Kruppe on its name change, sustainability, and bringing in more sporting events.
Event marketing: How CES has tailored its approach for Asia
SINGAPORE - When it comes to marketing CES in Las Vegas, the Consumer Technology Association enjoys a tried-and-true method established over the event’s 50-year history. But what about CES Asia in Shanghai, which is coming up on its second event this May? Show director John Kelley shares some lessons learnt with Campaign Asia-Pacific.
Exclusive CES Asia video: Tech packaged for marketers' consideration
SHANGHAI - Dentsu Aegis Network (DAN) was one of two media agencies exhibiting marketable innovations at the inaugural CES Asia show that wrapped up yesterday after a three-day run. Campaign Asia-Pacific's Jenny Chan got a look at some technologies that might be of interest to marketers in this exclusive video report.
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