cny2022

Jan 31, 2022

They're grrrrreat: Our favourite Year of the Tiger campaigns

One very short ad, one very long one, and one in between take the top three spots as Campaign's editors choose their picks from among this year's crop of Lunar New Year campaigns.

Jan 28, 2022

The ride of the tiger: Feast your eyes on BMW's delightfully goofy new-year ad

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

Jan 21, 2022

Apple debuts 2022 Chinese New Year film (clear some time on your schedule)

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

Jan 17, 2022

RHB Bank's CNY film doesn't seem like a CNY film

The bank's Chinese New Year film, by FCB Malaysia, focuses not on traditional themes of family togetherness but rather on a fishing village's litter problem.