consumer behavior
Taking back time: An attitude shift in China
A growing desire among consumers in China to slow down and enjoy the important things in life suggests that brand advertising may need to downshift as well.
Indian Gen Y's brand purchasing behaviour highly reliant on peers : Edelman
MUMBAI – India's Millennial generation (Gen Y's) are among the world's most loyal brand consumers, taking third place behind the US and Italy in Edelman’s 8095 Global Study.
China's Gen Y ranks fourth globally for brand loyalty : Edelman
BEIJING – China is the fourth most loyal group of Millennials in the world, following closely to US, Italy and India, according to a latest Edelman report.
Epsilon launches results of its 2010 Consumer Experience Marketing Study
ASIA-PACIFIC – More than half of Asian consumers say they are not satisfied with the marketing communications they receive from brands and would not purchase the same brand again, according to Epsilon's h Consumer Experience Marketing Study (CEM).
Epsilon: Friends and families are main driver on purchasing decision in Hong Kong
HONG KONG - Hong Kong consumers still rely heavily on the original social media – friends and family - according to the Epsilon Consumer Experience Marketing Study 2010.
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