dar
Jun 28, 2017
Nielsen China partners with Sina Weibo to enhance DAR offerings
The company also rolls out Digital Brand Effect for the first time in China.
Mar 7, 2017
Nielsen launches Digital Ad Ratings in Hong Kong with Facebook panel
The service is now available in 29 markets.
May 29, 2015
Nielsen develops Digital Ad Ratings for China with Tencent
BEIJING - In collaboration with Tencent, Nielsen has launched its own measurement standard for digital campaigns in China, claiming the system is a step above iGRPs.
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