data management platform

Xaxis' Asian roll-out of new real-time global DMP
Jun 13, 2014
Emily Tan

Xaxis' Asian roll-out of new real-time global DMP

ASIA-PACIFIC –WPP’s programmatic arm Xaxis just launched Turbine, a new data management platform (DMP) the agency claims is capable of creating audience-segment profiles in real time. The system becomes available in select Asia-Pacific markets as part of its global roll out.

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