design
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What AI can’t design is the bit that makes people care
Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it certainly can’t make people feel.
China's new sense of 'premium'
Two creative directors of global agency Forpeople share lessons in working with Chinese clients, ditching past assumptions to strike a balance in design expression for premium brand experiences.
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Will AI replace designers? Filipino GenAI film offers hope by casting AI as ally
Filipino agency Tuncarp’s latest campaign uses humour and imagination to flip the narrative on anxiety around AI and creative work, showing AI and designers working side by side instead of at odds.
Canva paints a bigger picture for India
Zach Kitschke, Canva's global CMO tells Campaign how the $26 billion design platform is expanding in the country, its fifth-largest market, to boost the growing creator economy and democratise design for everyone.
The Magic Brush: How listening to Gen Z can guide brands through challenging economic periods
As China navigates a rare period of economic downturn, brands and businesses need to reassess the pictures they are painting—and how they provide value, says ECD of Design Bridge and Partners Shanghai.
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Lost in translation, found in design: How language, love and motherhood help define Yooin Cho's career
A senior UI designer at MediaMonks Korea reflects on the connections she crafted through design during her transcultural adventures across Korea, the Dominican Republic, the UK, China and the US.
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