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Oct 5, 2018

Get an Olympian mindset to win the experience game

Brands keep talking about big transformational changes, but it’s the marginal gains that make a real difference, according to Ben Poole of Reprise APAC.

Oct 4, 2018

‘Social media is the new shop window’: R/GA

Anthony Baker said brands have to understand that commerce is a completely different beast now, thanks to technology.