donuts

Case Study: Using voice activation to get Koreans drinking more Dunkin' Donuts coffee
May 3, 2012
Emily Tan

Case Study: Using voice activation to get Koreans drinking more Dunkin' Donuts coffee

SEOUL - Cheil Worldwide scored a double whammy when the agency got consumers to drink more Dunkin Donuts coffee—and memorise the brand's message—with one voice-activated coupon.

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