effective brands
Brand-building series: The hardest marketing skill to master
In our continuing series of brand-building articles, Hugo Saavedra, senior consultant with EffectiveBrands, reflects on the exhilarating, excruciating commandment to collaborate in order to achieve marketing leadership and success.
Brand-Building Series: How to develop a true consumer insight
In our continuing series of how-to articles, Dorit Grueber, director with EffectiveBrands, explains what a consumer insight really is and how to go about developing one.
Social media is the new TV: Effective Brands and BBH Summit
ASIA-PACIFIC - Creating brand value in a global market, as well as social media readiness, was among the key concerns expressed by marketers during a series of summits hosted by marketing consulting firm EffectiveBrands, and creative agency BBH this week.
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