emotional impact
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Mar 26, 2025
AI is not the villain, the demand for ‘virality’ is
When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.
Aug 11, 2021
Have Cannes Lions lost their emotional impact?
Awards jurors love campaigns that drive social purpose yet consumers don’t always feel the same. That's according to research from System 1, which compared Cannes Lions winners against other ads.
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