emotional vs tactical

Wellcome plays heritage card in annual branding blast; ParknShop touts low prices
Apr 3, 2014
Jenny Chan 陳詠欣

Wellcome plays heritage card in annual branding blast; ParknShop touts low prices

HONG KONG - Wellcome's latest branding blast plays up its 69-year heritage by taking viewers on a romantic trip through time. It lands one week after competitor ParknShop's price-driven campaign.

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