equipment
Jul 3, 2013
CASE STUDY: How Volvo CE made a game out of construction machinery
Using a grassroots approach to sing the praises of construction workers was a strong hook for media and the general public that increased Volvo CE’s share of voice in the China market.
Jun 3, 2011
McCann Guangzhou adds AV manufacturer OWA
GUANGZHOU - Shenzhen-based audio video (AV) equipment manufacturer OWA has appointed McCann Erickson Guangzhou as its first creative agency to handle overall branding in China.
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