eunice lee

More than honeymoons: Costa Cruise challenges Asian perceptions
Nov 11, 2013
Benjamin Li

More than honeymoons: Costa Cruise challenges Asian perceptions

ASIA-PACIFIC - How does a European tradition market itself to an Asian consumer base? Are cruise holidays outdated, or have disasters made holidaymakers more hesitent to book ocean voyages? We ask Italian cruise company Costa Crociere’s marketing director for Asia-Pacific about the challenges.

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