everlane

Everlane becomes latest US brand to exit China
Oct 15, 2021
Julienna Law

Everlane becomes latest US brand to exit China

Everlane is shutting down its Tmall flagship store after just two years, joining a growing list of brand casualties in China. Where did it go wrong?

Three reasons why global brands fail in China
Oct 6, 2021
Glyn Atwal

Three reasons why global brands fail in China

Premium labels failed to fully exploit their inherent advantage, localise their products and lacked agility to cater to changing market demands.

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