evs

Can VinFast become a global electric vehicle brand?
Aug 25, 2022
Rahul Sachitanand

Can VinFast become a global electric vehicle brand?

BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.

Dat Bike rides with Happiness Saigon as creative partner
May 18, 2021
Rahul Sachitanand

Dat Bike rides with Happiness Saigon as creative partner

The FCB-affiliated agency will consult on Dat Bikes’s creative, campaign strategy and communications.

Can Xiaomi repeat its smartphone exploits with electric vehicles?
Mar 31, 2021
Rahul Sachitanand

Can Xiaomi repeat its smartphone exploits with electric vehicles?

BRAND HEALTH CHECK: The Chinese electronics brand has established itself in the mobile handset category at home and worldwide, but its US$10 billion bet on EVs may be an uphill drive, experts contend.

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