fcb inferno

Pitching: Myth busters and home truths
Dec 7, 2023
Frazer Gibney

Pitching: Myth busters and home truths

From the misnomer of the so-called 'chemistry meeting', to the notion that the agency that wants it most will win, misconceptions around the pitch process are abound. It's time to cut through the bull, says Frazer Gibney.

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