fitbit

Health versus tech: the battle for trust
Jan 3, 2020
James Withey

Health versus tech: the battle for trust

Tech giants will lose out on their healthcare ambitions unless they address consumer trust.

Google acquires wearable tech brand Fitbit for $2.1bn
Nov 2, 2019
Daniel Farey-Jones

Google acquires wearable tech brand Fitbit for $2.1bn

Search giant eyes opportunity of 'Made by Google' wearables.

Fitbit gets jump on Apple Watch with global branding push
Nov 21, 2014
Mason Lerner

Fitbit gets jump on Apple Watch with global branding push

The company's new campaign highlights the flexibility of its devices for different demographics, cultures and activities.

Wearable devices: The next great frontier
Oct 6, 2014
Rick Whiting

Wearable devices: The next great frontier

Privacy issues aside, gold mine of data from personal, GPS-linked gadgets may forge a brave new world of targeted marketing.

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