folk

Skittles campaign turns local 'villian-hitting' folk sorcery tradition on its head
May 9, 2012
Jenny Chan 陳詠欣

Skittles campaign turns local 'villian-hitting' folk sorcery tradition on its head

HONG KONG - DDB has launched an activation campaign for Skittles, entitled ‘beat the rainbow’, which adopts the popular folk sorcery known as ‘beating the little person’ to remove bad luck caused by one's enemies.

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