followers

Why mega-famous creators don’t define influencer marketing
Dec 13, 2020
Danielle Wiley

Why mega-famous creators don’t define influencer marketing

Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

2 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

3 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Why Gut’s Singapore office means so much to the challenger agency

4 Why Gut’s Singapore office means so much to the challenger agency

The return of Donald Trump: What it means for APAC's marketing industry

5 The return of Donald Trump: What it means for APAC's marketing industry

Top 10 fashion brands in Southeast Asia

6 Top 10 fashion brands in Southeast Asia

Is impulse buy on deathbed in Indonesia?

7 Is impulse buy on deathbed in Indonesia?

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

MediaSense buys R3 as it eyes global client opportunities in creative

9 MediaSense buys R3 as it eyes global client opportunities in creative

The Philippines' top 50 brands

10 The Philippines' top 50 brands