formats

Media agencies bemoan Hong Kong's lack of creative online ad formats
Feb 14, 2014
Emily Tan

Media agencies bemoan Hong Kong's lack of creative online ad formats

HONG KONG - Publishers need to step up the ad formats they provide, and clients could be more adventurous as well, according to speakers at a digital breakfast session hosted by InSkin Media Wednesday.

Snap Mobile waives production costs for HTML5 rich-media ad formats
Jul 31, 2013
Jenny Chan 陳詠欣

Snap Mobile waives production costs for HTML5 rich-media ad formats

HONG KONG - Snap Mobile is trying to break down the barriers of using HTML5-based rich-media mobile ads for brands by waiving all production charges that typically cost between HK$20,000 and HK$50,000.

InSkin Media wants brands to focus on engagement, not accidental clicks
Jul 10, 2013
Jenny Chan 陳詠欣

InSkin Media wants brands to focus on engagement, not accidental clicks

HONG KONG - InSkin Media, a London-based ad tech company, has launched in the territory, with Angeline Lodhia leading the charge.

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