fossils

CASE STUDY: How fashionable fossils boosted Sanlitun shopper traffic 40 per cent
Nov 22, 2012
Jenny Chan 陳詠欣

CASE STUDY: How fashionable fossils boosted Sanlitun shopper traffic 40 per cent

Extra-large dinosaurs brought Swire Properties mammoth returns in its ‘Let’s play XXL’ activation campaign, which combined mobile and outdoor creativity to engage customers in one of Beijing's trendiest shopping districts during a peak shopping season.

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